content-brand-voice

content-brand-voice is a command for Claude Code from fatihkan/badi. It costs 0 tokens per session (959 once invoked), scanned A, original, MIT.

A command that creates a brand voice guide: a shared description of how a brand should sound, including its tone, personality, style, and boundaries.

In plain words
What is it for?
Use it when defining a brand's audience, personality, tone, vocabulary, emotional effect, and communication limits across website copy and other content.
Why use it?
Different writers or generated texts can otherwise sound inconsistent. The guide gives content creators a reference for choosing words, tone, technical detail, and topics to avoid.

Command for Claude Code

Written for Claude Code: installed under .claude/.

Part of the badi plugin — 81 skills, 86 commands, 30 agents, 7 hooks shipped together

Good fit Use it when defining a brand's audience, personality, tone, vocabulary, emotional effect, and communication limits across website copy and other content.

Compare 6 commands from other repositories ↓
Install with agentmods
npx agentmods add commands/fatihkan/badi/content-brand-voice
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Clone the repo
git clone --depth 1 https://github.com/fatihkan/badi

Made for: Claude Code.

Or install badi, the plugin that ships this one along with the rest of its 81 skills, 86 commands, 30 agents, 7 hooks.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for content-brand-voice

README.md
[![agentmods](https://agentmods.dev/badge/commands/fatihkan/badi/content-brand-voice/github.svg)](https://agentmods.dev/commands/fatihkan/badi/content-brand-voice)
Your own site
<a href="https://agentmods.dev/commands/fatihkan/badi/content-brand-voice"><img src="https://agentmods.dev/badge/commands/fatihkan/badi/content-brand-voice/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for content-brand-voice

Your own site · 80×15
<a href="https://agentmods.dev/commands/fatihkan/badi/content-brand-voice"><img src="https://agentmods.dev/badge/commands/fatihkan/badi/content-brand-voice.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 0 Only the description is in the session, so the agent can decide to use it. The body loads when it is invoked.
When invoked 959 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00000 $0.00959
Opus 5 $0.00000 $0.00479
Sonnet 5 $0.00000 $0.00192
Haiku 4.5 $0.00000 $0.00096

Measured 9d ago against content hash 4845a8687cd2, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-09, from the pricing page.

Security

Grade A, and why

content-brand-voice scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

.claude/commands/content-brand-voice.md · 79 lines

How it starts

The opening of the file, as written. The whole thing — 79 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Brand voice definition and management command. Creates a brand voice guide to keep tone, style, and personality consistent across all content.

Required Tools

  • Read (existing content, website copy) -- Write (guide) -- Grep (current tone/style analysis) -- ...

Procedure (6 Steps)

1. Brand Personality

Basics: brand name -- what you do (one sentence, elevator pitch) -- who you target (age, profession, interests) -- ...

Differentiation: difference from competitors (one sentence) -- why customers choose you (most frequent feedback) -- which emotion to evoke (trust, excitement, calm, inspiration)

Boundaries: tone/words never to use (red lines) -- topics to avoid (politics, religion, controversy) -- sensitive points (sector-specific)

2. Tone Spectrum (7 axes, 1-10)

Axis Left End (1) Right End (10) Position
Formality Formal, corporate Friendly, casual [1-10]
Seriousness Serious, solemn Playful, silly [1-10]
Technicality Technical, jargon-heavy Plain, universally clear [1-10]
Boldness Safe, conservative Provocative, daring [1-10]
Length Short, concise Detailed, narrative [1-10]
Energy Calm, measured Energetic, excited [1-10]
Authority Modest, learning Expert, teaching [1-10]

A short note for each position.

3. Language Rules

Address: informal you / formal you / variable (per platform) -- We / Brand name (3rd person) / I (personal brand)

Words to use: 10-15 words the brand should own (example: "simple, powerful, free, bold, clear, fast") -- sector terms (if used) -- ...

Words to avoid: competitor terms/brand names -- cliches ("world leader, the best, number one, revolutionary") -- jargon (if the audience is non-technical) -- ...

Emoji Policy:

Platform Usage Suggestion
Instagram Free/Medium/Limited [preference 5-10]
Twitter/X Free/Medium/Limited [preference]
LinkedIn Limited/Minimal [professional only]
TikTok Free [trends]
Email Limited/None [curated if any]

Read the full file on GitHub · 79 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 79 lines · 0 tokens per session scan A 4845a8687cd2

Subscribe to this mod's changes

content-brand-voice is a command published in the GitHub repository fatihkan/badi (7 stars, last pushed 2d ago), licensed MIT. It costs nothing until one of its globs matches a file; then it loads 959 tokens. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.