define-brand-platform

define-brand-platform is a command for Claude Code from gtmagents/gtm-agents. It costs 19 tokens per session (380 once invoked), scanned A, original, Apache-2.0.

A brand-planning command that defines how a company is positioned, what it stands for, how it speaks, and how teams should introduce it.

In plain words
What is it for?
Use it to create a brand platform in a deck, written narrative, or workspace; map evidence to messaging pillars; and plan adoption with owners, milestones, and success measures.
Why use it?
It brings research, customer proof, messaging, and rollout decisions into one shared plan instead of leaving teams to create inconsistent messages.

Command for Claude Code

Written for Claude Code: a Claude Code command (commands/*.md).

Good fit Use it to create a brand platform in a deck, written narrative, or workspace; map evidence to messaging pillars; and plan adoption with owners, milestones, and success measures.

Compare 6 commands from other repositories ↓
Install with agentmods
npx agentmods add commands/gtmagents/gtm-agents/define-brand-platform
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Clone the repo
git clone --depth 1 https://github.com/gtmagents/gtm-agents

Made for: Claude Code.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for define-brand-platform

README.md
[![agentmods](https://agentmods.dev/badge/commands/gtmagents/gtm-agents/define-brand-platform/github.svg)](https://agentmods.dev/commands/gtmagents/gtm-agents/define-brand-platform)
Your own site
<a href="https://agentmods.dev/commands/gtmagents/gtm-agents/define-brand-platform"><img src="https://agentmods.dev/badge/commands/gtmagents/gtm-agents/define-brand-platform/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for define-brand-platform

Your own site · 80×15
<a href="https://agentmods.dev/commands/gtmagents/gtm-agents/define-brand-platform"><img src="https://agentmods.dev/badge/commands/gtmagents/gtm-agents/define-brand-platform.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 19 Only the description is in the session, so the agent can decide to use it. The body loads when it is invoked.
When invoked 380 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00019 $0.00380
Opus 5 $0.00010 $0.00190
Sonnet 5 $0.00004 $0.00076
Haiku 4.5 $0.00002 $0.00038

Measured 10d ago against content hash 868d5099eda4, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-10, from the pricing page.

Security

Grade A, and why

define-brand-platform scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 10d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

plugins/brand-strategy/commands/define-brand-platform.md · 35 lines

What it actually says

Command: define-brand-platform

Inputs

  • audience – primary audience or segment focus (enterprise, smb, developer, partner).
  • proof – comma list of proof asset types to highlight (kpi, customer, analyst, product, roadmap).
  • format – deck | narrative | workspace.
  • constraints – optional guardrails (legal, regulatory, naming, localization).
  • references – URLs/docs of existing research, messaging, or campaigns.

Workflow

  1. Discovery Alignment – absorb research, GTM goals, competitive narratives.
  2. Narrative Drafting – craft purpose, promise, pillars, RTBs, and tone guidance.
  3. Proof Mapping – align customer stories, metrics, product proof to each pillar.
  4. Validation & Iteration – gather feedback from execs, product, sales, customers.
  5. Rollout Plan – define enablement, asset updates, KPIs, and governance owners.

Outputs

  • Brand platform deck/narrative with positioning statements, pillars, and messaging matrix.
  • Proof asset map referencing customers, metrics, analysts, and demos.
  • Rollout & adoption plan with milestones, owners, and success metrics.

Agent/Skill Invocations

  • brand-foundation-architect – leads narrative + stakeholder alignment.
  • brand-governance-lead – ensures compliance and rollout processes.
  • brand-narrative-playbook skill – enforces template + voice guardrails.
  • brand-voice-glossary skill – codifies tone, vocabulary, and localization notes.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 10d ago First seen · 35 lines · 19 tokens per session scan A 868d5099eda4

Subscribe to this mod's changes

define-brand-platform is a command published in the GitHub repository gtmagents/gtm-agents (398 stars, last pushed 5mo ago), licensed Apache-2.0. It adds 19 tokens to every session and 380 once invoked, about $0.0001 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.