plan-plays

plan-plays is a command for Claude Code from gtmagents/gtm-agents. It costs 22 tokens per session (739 once invoked), scanned A, original, Apache-2.0.

A command that creates an account-based marketing roadmap with target-account tiers, offers, channels, timelines, and objectives. Account-based marketing is a sales approach focused on selected companies rather than a broad audience.

In plain words
What is it for?
Use it to plan campaigns aimed at pipeline, expansion, meetings, or adoption over a defined period, using channels such as email, ads, direct mail, events, or social media.
Why use it?
It turns program goals and available channels into an ordered plan with assigned work, handoffs, retries, and success criteria.

Command for Claude Code

Written for Claude Code: a Claude Code command (commands/*.md).

Good fit Use it to plan campaigns aimed at pipeline, expansion, meetings, or adoption over a defined period, using channels such as email, ads, direct mail, events, or social media.

Compare 6 commands from other repositories ↓
Install with agentmods
npx agentmods add commands/gtmagents/gtm-agents/plan-plays
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Clone the repo
git clone --depth 1 https://github.com/gtmagents/gtm-agents

Made for: Claude Code.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for plan-plays

README.md
[![agentmods](https://agentmods.dev/badge/commands/gtmagents/gtm-agents/plan-plays/github.svg)](https://agentmods.dev/commands/gtmagents/gtm-agents/plan-plays)
Your own site
<a href="https://agentmods.dev/commands/gtmagents/gtm-agents/plan-plays"><img src="https://agentmods.dev/badge/commands/gtmagents/gtm-agents/plan-plays/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for plan-plays

Your own site · 80×15
<a href="https://agentmods.dev/commands/gtmagents/gtm-agents/plan-plays"><img src="https://agentmods.dev/badge/commands/gtmagents/gtm-agents/plan-plays.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 22 Only the description is in the session, so the agent can decide to use it. The body loads when it is invoked.
When invoked 739 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00022 $0.00739
Opus 5 $0.00011 $0.00369
Sonnet 5 $0.00004 $0.00148
Haiku 4.5 $0.00002 $0.00074

Measured 9d ago against content hash 23bc518d4469, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-08, from the pricing page.

Security

Grade A, and why

plan-plays scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

plugins/abm-orchestration/commands/plan-plays.md · 49 lines

How it starts

The opening of the file, as written. The whole thing — 49 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Command: plan-plays

Inputs

  • tiering – map of tier counts (e.g., T1:10,T2:40).
  • window – program duration (e.g., 6w, quarter).
  • objectives – pipeline, expansion, strategic meetings, adoption.
  • channels – optional list (ads, email, direct mail, exec events, social).
  • offers – optional predefined offers to include.

GTM Agents Pattern & Plan Checklist

Derived from GTM Agents orchestrator model @puerto/plugins/orchestrator/README.md#112-325.

  • Pattern selection: Start with a diamond pattern (strategy intake → parallel pod planning → consolidation) and switch to pipeline when play development must stay sequential. Record the chosen pattern in the plan header.
  • Plan schema: Every run saves .claude/plans/plan-<timestamp>.json including objective, stages, parallel groups, agent assignments, context handoffs, error handling, and success criteria.
  • Tool hooks: Reference docs/gtm-essentials.md tools explicitly (Serena for CRM/MAP patches, Context7 for platform docs, Sequential Thinking for retros, Playwright for QA on assets/landing pages).
  • Guardrails: Define retry strategy (default 2 attempts) and escalation path (ABM Strategist → Sales Director) for any failed stage.
  • Review: Before execution, run the checklist in docs/usage-guide.md#orchestration-best-practices-puerto-parity to confirm agents, dependencies, and deliverables.

Workflow

  1. Strategy Alignment – confirm goals, budget, team capacity, channel constraints.
  2. Play Library Selection – choose plays per tier (executive experience, custom content, direct mail, workshops, ads).
  3. Timeline & Cadence – schedule waves of outreach, follow-up, and standups.
  4. Asset & Owner Mapping – identify required content, personalization, approvals, stakeholders.
  5. Measurement Plan – define KPIs per play (engagement, meetings, pipeline) and reporting cadence.

Outputs

  • Playbook table (tier, play, channel, owner, CTA, assets, SLAs).
  • Calendar/timeline highlighting waves, reviews, retros.
  • Risk + dependency log (asset gaps, approval needs, data requirements).
  • Plan JSON stored in .claude/plans with version history (update if owners/scope change).

Read the full file on GitHub · 49 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 49 lines · 22 tokens per session scan A 23bc518d4469

Subscribe to this mod's changes

plan-plays is a command published in the GitHub repository gtmagents/gtm-agents (397 stars, last pushed 5mo ago), licensed Apache-2.0. It adds 22 tokens to every session and 739 once invoked, about $0.0001 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.