run-win-loss-program

run-win-loss-program is a command for Claude Code from gtmagents/gtm-agents. It costs 24 tokens per session (387 once invoked), scanned A, original, Apache-2.0.

A workflow for researching why deals were won or lost. It covers selecting deals, interviewing buyers, analyzing answers and sales data, and assigning follow-up work.

In plain words
What is it for?
It helps run interviews, organize findings and quotes, create trend reports, and route conclusions to product, sales, marketing, pricing, and leadership teams.
Why use it?
It connects customer explanations with pipeline numbers, making it easier to find repeated causes such as pricing, product gaps, competition, onboarding, or support.

Command for Claude Code

Written for Claude Code: a Claude Code command (commands/*.md).

Good fit It helps run interviews, organize findings and quotes, create trend reports, and route conclusions to product, sales, marketing, pricing, and leadership teams.

Compare 6 commands from other repositories ↓
Install with agentmods
npx agentmods add commands/gtmagents/gtm-agents/run-win-loss-program
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Clone the repo
git clone --depth 1 https://github.com/gtmagents/gtm-agents

Made for: Claude Code.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for run-win-loss-program

README.md
[![agentmods](https://agentmods.dev/badge/commands/gtmagents/gtm-agents/run-win-loss-program/github.svg)](https://agentmods.dev/commands/gtmagents/gtm-agents/run-win-loss-program)
Your own site
<a href="https://agentmods.dev/commands/gtmagents/gtm-agents/run-win-loss-program"><img src="https://agentmods.dev/badge/commands/gtmagents/gtm-agents/run-win-loss-program/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for run-win-loss-program

Your own site · 80×15
<a href="https://agentmods.dev/commands/gtmagents/gtm-agents/run-win-loss-program"><img src="https://agentmods.dev/badge/commands/gtmagents/gtm-agents/run-win-loss-program.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 24 Only the description is in the session, so the agent can decide to use it. The body loads when it is invoked.
When invoked 387 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00024 $0.00387
Opus 5 $0.00012 $0.00193
Sonnet 5 $0.00005 $0.00077
Haiku 4.5 $0.00002 $0.00039

Measured 8d ago against content hash bd285dac50ae, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

run-win-loss-program scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 8d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

plugins/competitive-intelligence/commands/run-win-loss-program.md · 35 lines

What it actually says

Command: run-win-loss-program

Inputs

  • segment – target segment or region (enterprise, smb, strategic, apac, etc.).
  • period – timeframe (month, quarter, half, custom).
  • sample-size – number of deals to include (default 10).
  • audience – comma-separated recipients (product, sales, marketing, exec, pricing).
  • focus-topics – optional keywords (pricing, onboarding, security, support).

Workflow

  1. Sampling & Prep – select deals across wins/losses, ensure mix of personas/products.
  2. Interview Coordination – schedule interviews, share discussion guide, capture consent.
  3. Analysis & Tagging – tag qualitative insights, align with quantitative pipeline metrics.
  4. Insight Synthesis – highlight key drivers, quotes, and recommended actions per audience.
  5. Routing & Tracking – assign follow-ups to owners, track status, and plan next cycle.

Outputs

  • Win/loss insight report with themes, quotes, and data visualizations.
  • Deal driver dashboard (e.g., pricing, product gap, competition) with trendlines.
  • Follow-up tracker mapping insights to backlog items and deadlines.

Agent/Skill Invocations

  • win-loss-analyst – leads sampling, interviews, and analysis.
  • market-insights-director – connects insights to strategic priorities.
  • win-loss-dataset skill – structures qualitative/quantitative tags.
  • market-signal-tracker skill – cross-links insights with other market signals.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 8d ago First seen · 35 lines · 24 tokens per session scan A bd285dac50ae

Subscribe to this mod's changes

run-win-loss-program is a command published in the GitHub repository gtmagents/gtm-agents (398 stars, last pushed 5mo ago), licensed Apache-2.0. It adds 24 tokens to every session and 387 once invoked, about $0.0001 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.