brand-setup

brand-setup is a command for Claude Code from indranilbanerjee/digital-marketing-pro. It costs 18 tokens per session (900 once invoked), scanned A, original, MIT.

A brand-profile setup command that records a company's identity, audience, competitors, writing style, marketing channels, and compliance rules.

In plain words
What is it for?
Onboarding a new client or brand, creating or updating its marketing profile, and switching the active brand context.
Why use it?
It prevents marketing work from starting without the context needed to keep messages consistent and appropriate.

Command for Claude Code

Written for Claude Code: argument-hint in frontmatter. Also seen: reads .claude/ paths.

Needs its repository: it reads a path above its own folder, which exists only inside the repository. The line is If you see unfamiliar placeholders or need to check which tools are connected, see [CONNECTORS.md](../CONNECTORS.md)..

Part of the digital-marketing-pro plugin — 154 skills, 18 commands, 24 agents shipped together

Good fit Onboarding a new client or brand, creating or updating its marketing profile, and switching the active brand context.

Compare 6 commands from other repositories ↓
Install

Getting it into your agent

It runs from inside its repository, so the clone comes first — what it calls does not travel with the file alone.

Clone the repo
git clone --depth 1 https://github.com/indranilbanerjee/digital-marketing-pro
agentmods
npx agentmods add commands/indranilbanerjee/digital-marketing-pro/brand-setup

Made for: Claude Code.

Or install digital-marketing-pro, the plugin that ships this one along with the rest of its 154 skills, 18 commands, 24 agents.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for brand-setup

README.md
[![agentmods](https://agentmods.dev/badge/commands/indranilbanerjee/digital-marketing-pro/brand-setup/github.svg)](https://agentmods.dev/commands/indranilbanerjee/digital-marketing-pro/brand-setup)
Your own site
<a href="https://agentmods.dev/commands/indranilbanerjee/digital-marketing-pro/brand-setup"><img src="https://agentmods.dev/badge/commands/indranilbanerjee/digital-marketing-pro/brand-setup/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for brand-setup

Your own site · 80×15
<a href="https://agentmods.dev/commands/indranilbanerjee/digital-marketing-pro/brand-setup"><img src="https://agentmods.dev/badge/commands/indranilbanerjee/digital-marketing-pro/brand-setup.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 18 Only the description is in the session, so the agent can decide to use it. The body loads when it is invoked.
When invoked 900 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00018 $0.00900
Opus 5 $0.00009 $0.00450
Sonnet 5 $0.00004 $0.00180
Haiku 4.5 $0.00002 $0.00090

Measured 11d ago against content hash d410399aabf2, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-10, from the pricing page.

Security

Grade A, and why

brand-setup scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 11d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

commands/brand-setup.md · 102 lines

How it starts

The opening of the file, as written. The whole thing — 102 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Brand Setup

If you see unfamiliar placeholders or need to check which tools are connected, see CONNECTORS.md.

Create or update a brand marketing profile that powers every skill in the plugin. The profile captures brand identity, voice settings, target audiences, competitor landscape, compliance requirements, and channel strategy — then stores it for automatic use across all marketing operations.

Trigger

User runs /digital-marketing-pro:brand-setup or asks to set up a new brand, onboard a new client, create a brand profile, or switch between brands.

Inputs

Gather the following from the user. If not provided, ask before proceeding:

  1. Brand name — the company, product, or client name

  2. What the brand does — one-sentence elevator pitch (used to infer industry, business model, and USP)

  3. Target audience — who the brand serves (B2B/B2C, demographics, job titles, pain points)

  4. Brand voice — 3 descriptive words (e.g., "bold, witty, professional") mapped to formality, energy, humor, and authority scales (1-10)

  5. Primary marketing channels — where the brand focuses efforts (social, email, SEO, paid ads, etc.)

  6. Additional context (optional):

    • Competitors to track
    • Compliance or regulatory requirements (HIPAA, GDPR, financial services, etc.)
    • Existing style guide document or URL to import
    • Brand guidelines, approved messaging, restricted terms
    • Geographic markets and languages

Setup Modes

Quick Setup (5 questions — get started in 2 minutes)

Ask only the 5 essential questions above. From these, intelligently populate the full profile:

  • Infer industry, business model, and compliance requirements from the elevator pitch
  • Map voice descriptors to 1-10 scales (e.g., "professional" = formality: 8, "fun" = humor: 7)
  • Set sensible defaults for everything else
  • Tell the user: "Quick profile created! Refine anytime with /digital-marketing-pro:brand-setup --full"

Full Setup (17 questions — comprehensive profiling)

Read the full file on GitHub · 102 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 11d ago First seen · 102 lines · 18 tokens per session scan A d410399aabf2

Subscribe to this mod's changes

brand-setup is a command published in the GitHub repository indranilbanerjee/digital-marketing-pro (806 stars, last pushed 3d ago), licensed MIT. It adds 18 tokens to every session and 900 once invoked, about $0.0001 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.