create-offer

Create Offer Pipeline

Creates a complete offer structure for: $ARGUMENTS

This command runs a 3-step pipeline:

1. create-niche-pack.ts — Generates niche library and templates (if niche is new)
2. offer-elicitation.ts — Generates YAML setup template, human fills it, then scaffolds offer
3. workflow-generator.ts — Generates workflow.yaml for bob-orchestrator to consume

---

Step 0: Parse Arguments

NICHO=$(echo "$ARGUMENTS" | cut -d' ' -f1)
OFERTA=$(echo "$ARGUMENTS" | cut -d' ' -f2)
BASE=~/copywriting-ecosystem/$NICHO/$OFERTA
NICHE_LIBRARY=~/copywriting-ecosystem/$NICHO/biblioteca_nicho_${NICHO}_CONSOLIDADA.md

---

Step 1: Create Niche Pack (if niche is new)

Check whether the niche library already exists:

if [ ! -f "$NICHE_LIBRARY" ]; then
  echo "Niche '$NICHO' is new — generating niche expansion pack..."
  bun run ~/.claude/scripts/create-niche-pack.ts --niche "$NICHO" --offer "$OFERTA"
else
  echo "Niche '$NICHO' already exists — skipping niche pack creation."
  echo "Library: $NICHE_LIBRARY"
fi

create-niche-pack.ts generates:

• $NICHO/biblioteca_nicho_${NICHO}_CONSOLIDADA.md — Niche library skeleton
• $NICHO/_templates/ — Niche-adapted templates (voc extraction, ads spy, etc.)
• If --offer is also passed: full offer scaffolding (CONTEXT.md, helix-state.yaml, mecanismo-unico.yaml, task_plan.md, full directory tree)

When niche already exists, skip this step entirely to avoid overwriting an existing library.

---

Step 1.5: 3-Pass Exploration (AIOS Pattern)

Before scaffolding the offer, run a structured 3-pass exploration to map the territory. This prevents creating in a vacuum.

Pass 1: Topologia do Nicho

Read the niche library (biblioteca_nicho_${NICHO}_CONSOLIDADA.md) and map:

• How many offers already exist in this niche?
• What VOC data is already collected cross-offer?
• What clichés are documented (to avoid from day 1)?
• What experts have relevant coverage?

Pass 2: Contratos e Concorrentes

Check the competitive landscape:

• Read any existing research/competitors/summary.md from sibling offers in the same niche
• Check if ads-library-spy.md exists for similar offers
• Identify what angles are already being used (to differentiate)
• List any cross-offer dependencies (e.g., front-end → SaaS upsell)