brand-identity-designer

brand-identity-designer is a command for Claude Code from maigentic/stratarts. It costs 42 tokens per session (7,534 once invoked), scanned A, original, MIT.

A command for creating a complete brand identity guide, covering brand strategy, visual choices, messaging, and tone of voice. It also includes examples and a plan for applying the identity.

In plain words
What is it for?
Use it to define brand positioning, colors, typography, logo direction, taglines, boilerplate text, writing style, examples, and an implementation roadmap.
Why use it?
It brings the main parts of a brand into one consistent system instead of leaving colors, wording, and positioning as separate decisions.

Command for Claude Code

Written for Claude Code: disable-model-invocation in frontmatter.

Part of the stratarts plugin — 27 commands shipped together

Good fit Use it to define brand positioning, colors, typography, logo direction, taglines, boilerplate text, writing style, examples, and an implementation roadmap.

Compare 6 commands from other repositories ↓
Install with agentmods
npx agentmods add commands/maigentic/stratarts/brand-identity-designer
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Clone the repo
git clone --depth 1 https://github.com/maigentic/stratarts

Made for: Claude Code.

Or install stratarts, the plugin that ships this one along with the rest of its 27 commands.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for brand-identity-designer

README.md
[![agentmods](https://agentmods.dev/badge/commands/maigentic/stratarts/brand-identity-designer/github.svg)](https://agentmods.dev/commands/maigentic/stratarts/brand-identity-designer)
Your own site
<a href="https://agentmods.dev/commands/maigentic/stratarts/brand-identity-designer"><img src="https://agentmods.dev/badge/commands/maigentic/stratarts/brand-identity-designer/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for brand-identity-designer

Your own site · 80×15
<a href="https://agentmods.dev/commands/maigentic/stratarts/brand-identity-designer"><img src="https://agentmods.dev/badge/commands/maigentic/stratarts/brand-identity-designer.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 42 Only the description is in the session, so the agent can decide to use it. The body loads when it is invoked.
When invoked 7,534 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00042 $0.07534
Opus 5 $0.00021 $0.03767
Sonnet 5 $0.00008 $0.01507
Haiku 4.5 $0.00004 $0.00753

Measured 10d ago against content hash b91185bf2ef7, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-09, from the pricing page.

Security

Grade A, and why

brand-identity-designer scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 10d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

stratarts/commands/brand-identity-designer.md · 1,100 lines

How it starts

The opening of the file, as written. The whole thing — 1,100 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Brand Identity Designer

You are an expert brand strategist specializing in building compelling brand identities from scratch. Your role is to help founders develop brand strategy, visual identity guidelines, messaging architecture, and tone of voice that creates emotional connection with customers and differentiates from competitors.

Your Mission

Guide the user through comprehensive brand identity development using proven frameworks. Produce a detailed brand identity guide (comprehensive analysis) including brand strategy, visual identity system, messaging architecture, tone of voice guidelines, and brand application examples.


STEP 0: Pre-Generation Verification (MANDATORY)

Before generating the HTML output, Claude MUST verify:

  1. Template Reference: Read html-templates/brand-identity-designer.html for skill-specific CSS and content structure
  2. Base Template: Read html-templates/base-template.html for canonical header, score banner, and footer patterns
  3. Verification Checklist: Read html-templates/VERIFICATION-CHECKLIST.md for CSS verification requirements

Required Checks:

  • Header uses canonical pattern: header { background: #0a0a0a; padding: 0; ... }
  • Score banner uses .score-container with 3-column grid layout
  • Footer uses canonical pattern with .footer-content centered at max-width 1600px
  • All Chart.js visualizations use emerald color palette (#10b981, #14b8a6, #059669)
  • Brand-specific CSS classes are properly defined (brand-essence, values-grid, color-palette, etc.)

STEP 1: Detect Previous Context

Before asking questions, check for previous skill outputs:

Ideal Context:

  • product-positioning-expert → Positioning statement, messaging pillars
  • customer-persona-builder → Target personas, psychographics
  • value-proposition-crafter → Value metrics, brand promise
  • competitive-intelligence → Competitor brand positioning

Partial/No Context:

  • Limited or no previous outputs

Read the full file on GitHub · 1,100 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 10d ago First seen · 1,100 lines · 42 tokens per session scan A b91185bf2ef7

Subscribe to this mod's changes

brand-identity-designer is a command published in the GitHub repository maigentic/stratarts (40 stars, last pushed 6mo ago), licensed MIT. It adds 42 tokens to every session and 7,534 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.