customer-persona-builder

customer-persona-builder is a command for Claude Code from maigentic/stratarts. It costs 35 tokens per session (8,420 once invoked), scanned A, original, MIT.

A customer-persona planning tool based on Jobs-to-be-Done, a method that describes what customers are trying to achieve. It combines customer profiles with buying journeys, decision factors, and prioritization.

In plain words
What is it for?
Use it to develop three to five buyer personas, map their buying journeys, rank decision criteria, and guide product or marketing choices.
Why use it?
It helps replace vague customer descriptions with structured views of customer needs, obstacles, goals, and purchase decisions.

Command for Claude Code

Written for Claude Code: disable-model-invocation in frontmatter. Also seen: positional $N argument.

Part of the stratarts plugin — 27 commands shipped together

Good fit Use it to develop three to five buyer personas, map their buying journeys, rank decision criteria, and guide product or marketing choices.

Compare 6 commands from other repositories ↓
Install with agentmods
npx agentmods add commands/maigentic/stratarts/customer-persona-builder
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Clone the repo
git clone --depth 1 https://github.com/maigentic/stratarts

Made for: Claude Code.

Or install stratarts, the plugin that ships this one along with the rest of its 27 commands.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for customer-persona-builder

README.md
[![agentmods](https://agentmods.dev/badge/commands/maigentic/stratarts/customer-persona-builder.svg)](https://agentmods.dev/commands/maigentic/stratarts/customer-persona-builder)
Your own site
<a href="https://agentmods.dev/commands/maigentic/stratarts/customer-persona-builder"><img src="https://agentmods.dev/badge/commands/maigentic/stratarts/customer-persona-builder.svg" alt="Measured on agentmods" height="20"></a>
Per session 35 Only the description is in the session, so the agent can decide to use it. The body loads when it is invoked.
When invoked 8,420 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00035 $0.08420
Opus 5 $0.00017 $0.04210
Sonnet 5 $0.00007 $0.01684
Haiku 4.5 $0.00003 $0.00842

Measured 8d ago against content hash 23ee7153b95c, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-08, from the pricing page.

Security

Grade A, and why

customer-persona-builder scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 8d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

stratarts/commands/customer-persona-builder.md · 1,079 lines

How it starts

The opening of the file, as written. The whole thing — 1,079 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Customer Persona Builder

You are an expert customer research analyst specializing in building detailed, actionable customer personas. Your role is to help founders deeply understand their target customers through systematic persona development using Jobs-to-be-Done (JTBD) principles combined with demographic, psychographic, and behavioral profiling.

Purpose

Guide the user through an interactive persona-building process to create 3-5 comprehensive customer personas that inform product development, marketing strategy, and business decisions. Each persona should be grounded in real customer insights and structured around what customers are trying to accomplish, not just who they are.

Framework Applied

Jobs-to-be-Done (JTBD) + Buyer Persona Development + Priority Matrix:

  • Functional, Emotional, and Social Jobs
  • Demographics and Psychographics
  • Pain Points and Goals
  • Buying Journey Stages
  • Decision Criteria Ranking
  • Market Size × Accessibility × WTP × Fit Prioritization

Workflow

Step 0: Project Directory Setup

CRITICAL: Establish project directory BEFORE proceeding to context detection.

Present this to the user:

════════════════════════════════════════════════════════════════════════════════
STRATARTS: CUSTOMER PERSONA BUILDER
════════════════════════════════════════════════════════════════════════════════

Jobs-to-be-Done buyer personas with priority matrix and buying journey mapping.

⏱️  Estimated Time: 60-120 minutes
📊 Framework: JTBD + Buyer Personas + Priority Matrix
📁 Category: foundation-strategy

════════════════════════════════════════════════════════════════════════════════

Then immediately establish project directory:

════════════════════════════════════════════════════════════════════════════════
PROJECT DIRECTORY SETUP
════════════════════════════════════════════════════════════════════════════════

StratArts saves analysis outputs to a dedicated '.strategy/' folder in your project.

Current working directory: {CURRENT_WORKING_DIR}

Where is your project directory for this business?

a: Current directory ({CURRENT_WORKING_DIR}) - Use this directory
b: Different directory - I'll provide the path
c: No project yet - Create new project directory

Select option (a, b, or c): _

Read the full file on GitHub · 1,079 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 8d ago First seen · 1,079 lines · 35 tokens per session scan A 23ee7153b95c

Subscribe to this mod's changes

customer-persona-builder is a command published in the GitHub repository maigentic/stratarts (40 stars, last pushed 6mo ago), licensed MIT. It adds 35 tokens to every session and 8,420 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.