value-proposition

value-proposition is a command for Claude Code from phuryn/pm-skills. It costs 26 tokens per session (615 once invoked), scanned A, original, MIT.

A value-proposition writing aid based on six questions: who the customer is, why they need something, what they do now, how the product helps, what changes afterward, and what alternatives exist. A value proposition explains why a customer might choose a product.

In plain words
What is it for?
Use it to write or improve messaging for a product or feature using customer and competitor information.
Why use it?
It replaces vague product claims with a customer-focused explanation of the problem, outcome, and alternatives.

Command for Claude Code

Written for Claude Code: argument-hint in frontmatter.

Part of the pm-product-strategy plugin — 12 skills, 5 commands shipped together

Good fit Use it to write or improve messaging for a product or feature using customer and competitor information.

Compare 6 commands from other repositories ↓
Install with agentmods
npx agentmods add commands/phuryn/pm-skills/value-proposition
About the project

phuryn/pm-skills is a marketplace of reusable skills, commands, and plugins that guide AI assistants through product-management work such as discovery, strategy, planning, metrics, launches, and growth. It is for product managers and teams using Claude Code, Cowork, or compatible assistants. The catalogue entries are the project's own workflows and extensions.

phuryn/pm-skills · 26,507 stars · on GitHub · productcompass.pm

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Clone the repo
git clone --depth 1 https://github.com/phuryn/pm-skills

Made for: Claude Code.

Or install pm-product-strategy, the plugin that ships this one along with the rest of its 12 skills, 5 commands.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for value-proposition

README.md
[![agentmods](https://agentmods.dev/badge/commands/phuryn/pm-skills/value-proposition/github.svg)](https://agentmods.dev/commands/phuryn/pm-skills/value-proposition)
Your own site
<a href="https://agentmods.dev/commands/phuryn/pm-skills/value-proposition"><img src="https://agentmods.dev/badge/commands/phuryn/pm-skills/value-proposition/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for value-proposition

Your own site · 80×15
<a href="https://agentmods.dev/commands/phuryn/pm-skills/value-proposition"><img src="https://agentmods.dev/badge/commands/phuryn/pm-skills/value-proposition.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 26 Only the description is in the session, so the agent can decide to use it. The body loads when it is invoked.
When invoked 615 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00026 $0.00615
Opus 5 $0.00013 $0.00308
Sonnet 5 $0.00005 $0.00123
Haiku 4.5 $0.00003 $0.00061

Measured 7d ago against content hash 1cc49a83cbc6, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-22, from the pricing page.

Security

Grade A, and why

value-proposition scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 7d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

pm-product-strategy/commands/value-proposition.md · 73 lines

How it starts

The opening of the file, as written. The whole thing — 73 lines — stays where its author put it; the contents beside it link to each section on GitHub.

/value-proposition -- Value Proposition Design

Design a clear, compelling value proposition for a product or feature using the 6-part JTBD template. An alternative to Strategyzer's Value Proposition Canvas that starts with the customer and focuses on practical outcomes.

Invocation

/value-proposition AI writing tool for non-native English speakers
/value-proposition [upload pitch deck, PRD, or competitive analysis]
/value-proposition                    # asks about your product

Workflow

Step 1: Understand the Product and Market

Accept context from:

  • Product description (verbal or written)
  • Uploaded documents (pitch decks, PRDs, competitive analyses)
  • Existing value propositions to refine

Ask key questions:

  • What does the product do? Who is it for?
  • What alternatives or workarounds exist today?
  • What customer insights or research do you have?

Step 2: Build the Value Proposition

Apply the value-proposition skill to produce the 6-part template:

## Value Proposition: [Product]

### For [Segment]:

1. **Who**: [target user profile and characteristics]
2. **Why**: [the job they're trying to do, desired outcomes]
3. **What Before**: [their current painful reality — existing tools, friction, workarounds]
4. **How**: [your solution — specific features and capabilities that deliver value]
5. **What After**: [the improved outcome — what becomes possible]
6. **Alternatives**: [what they'd use without you, and why you're better]

### Value Proposition Statement
[One sentence: For [who] who [need], [product] is a [category] that [benefit]. Unlike [alternative], we [differentiator].]

### Value Proposition Statements (Reusable)
- Marketing: [...]
- Sales: [...]
- Onboarding: [...]

If the user has multiple segments, create a separate value proposition for each.

Step 3: Save and Offer Next Steps

Save as markdown. Offer:

  • "Want me to compare this against competitors with a Value Curve?"
  • "Should I build a full strategy around this value proposition?"
  • "Want me to create a Lean Canvas or Startup Canvas using this?"
  • "Should I generate marketing messaging from these value prop statements?"

Read the full file on GitHub · 73 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 7d ago First seen · 73 lines · 26 tokens per session scan A 1cc49a83cbc6

Subscribe to this mod's changes

value-proposition is a command published in the GitHub repository phuryn/pm-skills (26,507 stars, last pushed 7d ago), licensed MIT. It adds 26 tokens to every session and 615 once invoked, about $0.0001 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-15.