competitive-intel

competitive-intel is a command for Claude Code from pmprompt/claude-plugin-product-management. It costs 0 tokens per session (264 once invoked), scanned A, original, MIT.

A workflow for studying competitors, their strengths, their sources of advantage, and how a product should stand apart.

In plain words
What is it for?
Use it to map competitors, assess their advantages, identify differentiation opportunities, and develop positioning.
Why use it?
It helps teams understand the market before entering it, changing position, or making strategic decisions.

Command for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the pmprompt plugin — 28 skills, 9 commands shipped together

Good fit Use it to map competitors, assess their advantages, identify differentiation opportunities, and…

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Install with agentmods
npx agentmods add commands/pmprompt/claude-plugin-product-management/competitive-intel
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Clone the repo
git clone --depth 1 https://github.com/pmprompt/claude-plugin-product-management

Made for: Claude Code.

Or install pmprompt, the plugin that ships this one along with the rest of its 28 skills, 9 commands.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for competitive-intel

README.md
[![agentmods](https://agentmods.dev/badge/commands/pmprompt/claude-plugin-product-management/competitive-intel.svg)](https://agentmods.dev/commands/pmprompt/claude-plugin-product-management/competitive-intel)
Your own site
<a href="https://agentmods.dev/commands/pmprompt/claude-plugin-product-management/competitive-intel"><img src="https://agentmods.dev/badge/commands/pmprompt/claude-plugin-product-management/competitive-intel.svg" alt="Measured on agentmods" height="20"></a>
Per session 0 Only the description is in the session, so the agent can decide to use it. The body loads when it is invoked.
When invoked 264 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00000 $0.00264
Opus 5 $0.00000 $0.00132
Sonnet 5 $0.00000 $0.00053
Haiku 4.5 $0.00000 $0.00026

Measured 7d ago against content hash 4caf3c90d717, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-06, from the pricing page.

Security

Grade A, and why

competitive-intel scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 7d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

commands/competitive-intel.md · 47 lines

What it actually says

/competitive-intel — Competitive Intelligence Workflow

Deep competitive analysis from positioning to strategic moats.

What It Does

Chains competitive analysis, power dynamics, and positioning to understand your competitive landscape and identify differentiation opportunities.

When to Use

  • Entering new market or category
  • Repositioning against competitors
  • Strategic planning cycle
  • Investor or board presentation prep

Workflow

  1. Competitive Analysis — Map competitors' strengths, weaknesses, and positioning (uses competitive-analysis-framework skill)

  2. 7 Powers — Identify competitors' power sources and your opportunities (uses seven-powers skill)

  3. Positioning Canvas — Clarify your unique differentiation (uses positioning-canvas skill)

Usage

/competitive-intel [market or category]

Example:

/competitive-intel Design tool market (Figma, Sketch, Adobe XD)

Output

  • Competitive landscape map
  • Competitor strengths/weaknesses analysis
  • 7 Powers assessment (who has which powers)
  • Recommended positioning and differentiation strategy

Next Steps After /competitive-intel

  • /strategy — Build full strategic narrative
  • /pricing — Competitive pricing analysis
  • Update positioning on website and sales materials
Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 7d ago First seen · 47 lines · 0 tokens per session scan A 4caf3c90d717

Subscribe to this mod's changes

competitive-intel is a command published in the GitHub repository pmprompt/claude-plugin-product-management (48 stars, last pushed 6mo ago), licensed MIT. It costs nothing until one of its globs matches a file; then it loads 264 tokens. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.