plan-launch

plan-launch is a command for coding agents from pmprompt/claude-plugin-product-management. It costs 0 tokens per session (293 once invoked), scanned A, original, MIT.

A product-launch planning workflow covering audience positioning, messaging, launch stages, and measures of success.

In plain words
What is it for?
Use it to prepare launch checklists, choose soft or full launches, plan channels and timing, and define success metrics.
Why use it?
It gives teams a shared plan for deciding how to introduce a product or major feature and judge whether the launch worked.

Command

Part of the pmprompt plugin — 28 skills, 9 commands shipped together

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add commands/pmprompt/claude-plugin-product-management/plan-launch
Clone the repo
git clone --depth 1 https://github.com/pmprompt/claude-plugin-product-management

Or install pmprompt, the plugin that ships this one along with the rest of its 28 skills, 9 commands.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for plan-launch

README.md
[![agentmods](https://agentmods.dev/badge/commands/pmprompt/claude-plugin-product-management/plan-launch.svg)](https://agentmods.dev/commands/pmprompt/claude-plugin-product-management/plan-launch)
Your own site
<a href="https://agentmods.dev/commands/pmprompt/claude-plugin-product-management/plan-launch"><img src="https://agentmods.dev/badge/commands/pmprompt/claude-plugin-product-management/plan-launch.svg" alt="Measured on agentmods" height="20"></a>
Per session 0 Only the description is in the session, so the agent can decide to use it. The body loads when it is invoked.
When invoked 293 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5 $0.00000 $0.00293
Opus 5 $0.00000 $0.00147
Sonnet 5 $0.00000 $0.00059
Haiku 4.5 $0.00000 $0.00029

Measured 5d ago against content hash e7e80735c5d1, method: parsed. Prices are Anthropic first-party input rates as of 2026-08-30, from the pricing page.

Security

Grade A, and why

plan-launch scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 5d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

commands/plan-launch.md · 49 lines

What it actually says

/plan-launch — Product Launch Workflow

End-to-end launch planning from positioning to post-launch metrics.

What It Does

Chains positioning, messaging, launch tactics, and success metrics into a complete go-to-market plan.

When to Use

  • Launching new product or major feature
  • Need structured launch checklist
  • First time launching and want best practices
  • Stakeholder alignment on GTM approach

Workflow

  1. Positioning — Confirm competitive positioning and target audience (uses positioning-canvas skill)

  2. Launch Strategy — Choose launch type (soft/limited/full), channels, timeline (synthesizes best practices)

  3. PMF Validation Plan — Design Sean Ellis test and measurement approach (uses pmf-survey skill)

  4. Success Metrics — Define leading/lagging indicators and targets (uses okrs skill)

Usage

/plan-launch [product or feature]

Example:

/plan-launch AI code review tool for engineering teams

Output

  • Launch positioning and messaging
  • Phase-by-phase launch plan (soft → limited → full)
  • PMF measurement approach (40% benchmark)
  • Success dashboard (North Star + input metrics)

Next Steps After /plan-launch

  • Execute launch plan
  • Run PMF survey at milestones
  • /growth — Design retention and growth loops
Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 5d ago First seen · 49 lines · 0 tokens per session scan A e7e80735c5d1

Subscribe to this mod's changes

plan-launch is a command published in the GitHub repository pmprompt/claude-plugin-product-management (47 stars, last pushed 6mo ago), licensed MIT. It costs nothing until one of its globs matches a file; then it loads 293 tokens. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.