brief

brief is a command for Claude Code from pwdev-solucoes/pwdev-claude-marketplace. It costs 27 tokens per session (410 once invoked), scanned A, original, Apache-2.0.

A Portuguese-language copywriting brief process based on advertising writer David Ogilvy's hierarchy: define the audience and product position, choose one promise, then develop the central campaign idea.

In plain words
What is it for?
Use it to settle positioning, a single specific benefit, and a memorable campaign idea before writing marketing copy.
Why use it?
It prevents copywriting from starting before the product, audience, and main message are clear.

Command for Claude Code

Written for Claude Code: argument-hint in frontmatter.

Runs only inside its plugin — its command needs a path that Claude Code sets for a plugin’s own hooks and for nothing else. Install the plugin, not this.

Part of the pwdev-copy plugin — 20 skills, 8 commands, 5 agents shipped together

Good fit Use it to settle positioning, a single specific benefit, and a memorable campaign idea before writing marketing copy.

Compare 6 commands from other repositories ↓
Install

Getting it into your agent

This one installs as part of its plugin. Adding the marketplace and installing the plugin brings it with everything else the plugin ships.

Claude Code
/plugin marketplace add pwdev-solucoes/pwdev-claude-marketplace
Claude Code
/plugin install pwdev-copy

Made for: Claude Code.

Or install pwdev-copy, the plugin that ships this one along with the rest of its 20 skills, 8 commands, 5 agents.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for brief

README.md
[![agentmods](https://agentmods.dev/badge/commands/pwdev-solucoes/pwdev-claude-marketplace/brief/github.svg)](https://agentmods.dev/commands/pwdev-solucoes/pwdev-claude-marketplace/brief)
Your own site
<a href="https://agentmods.dev/commands/pwdev-solucoes/pwdev-claude-marketplace/brief"><img src="https://agentmods.dev/badge/commands/pwdev-solucoes/pwdev-claude-marketplace/brief/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for brief

Your own site · 80×15
<a href="https://agentmods.dev/commands/pwdev-solucoes/pwdev-claude-marketplace/brief"><img src="https://agentmods.dev/badge/commands/pwdev-solucoes/pwdev-claude-marketplace/brief.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 27 Only the description is in the session, so the agent can decide to use it. The body loads when it is invoked.
When invoked 410 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00027 $0.00410
Opus 5 $0.00014 $0.00205
Sonnet 5 $0.00005 $0.00082
Haiku 4.5 $0.00003 $0.00041

Measured 9d ago against content hash bf47c2fcb682, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-09, from the pricing page.

Security

Grade A, and why

brief scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

plugins/pwdev-copy/commands/brief.md · 45 lines

What it actually says

/pwdev-copy:brief — Fechar o brief

STEP 0 — Idioma

${CLAUDE_PLUGIN_ROOT}/references/language.md

Método

Hierarquia de decisão do Ogilvy: o passo N só importa se N-1 estiver certo. Resolva na ordem, sem pular.

1. Posicionamento

Duas perguntas, uma resposta: o que este produto faz, e para quem?

Não é slogan. Force segmentação psicográfica, não demográfica — "gestores públicos que já se queimaram com sistema que ninguém usa" vale mais que "gestores 35-55".

Só avance quando couber em uma frase que o usuário aprove.

2. Promessa única

Um benefício específico, competitivo e que o produto entrega de fato.

Teste: o concorrente poderia dizer exatamente a mesma coisa? Se sim, não é promessa — é categoria. Volte.

"Vá até o fim": uma promessa executada por inteiro bate cinco pela metade.

3. Big idea

O ângulo simples que faz notar, lembrar e agir. Big ideas são quase sempre simples e sustentam anos de campanha.

Diagnóstico final

Antes de fechar, responda as 10 perguntas de Ogilvy — em especial:

  • Isto é chato? Faria alguém se inclinar para frente ou para trás?
  • O produto é o herói, ou a ideia esperta é?

Saída

Grave na seção 3 de .claude/pwdev-copy-context.md e mostre o brief fechado. Se o usuário não conseguir fechar os três, não invente — registre como pendente e diga que copy escrita sem isso é chute caro.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 45 lines · 27 tokens per session scan A bf47c2fcb682

Subscribe to this mod's changes

brief is a command published in the GitHub repository pwdev-solucoes/pwdev-claude-marketplace (2 stars, last pushed 3d ago), licensed Apache-2.0. It adds 27 tokens to every session and 410 once invoked, about $0.0001 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.