setup-canon

Setup Canon

Interactive brand rules builder. Asks questions to construct brand/canon-rules.json — the guardrail file that all content commands reference.

Trigger

User invokes /setup-canon or says "set up brand rules", "configure canon", "build brand guardrails"

Steps

1. Check for existing rules

if [ -f "{{BRAND_DIR}}/canon-rules.json" ]; then
  echo "RULES_EXIST"
else
  echo "NO_RULES"
fi

If rules exist: Read and present them. Ask "Want to update these or start fresh?" If no rules: Start from scratch.

2. Interactive interview

Run this as an adaptive interview, not a script: the 8 sections below define WHAT to collect — group related questions, follow up where an answer is thin, and skip what the user's earlier answers already covered. "skip" is always a valid answer.

Let's build your brand guardrails. These rules will be checked
automatically whenever content is produced or reviewed.

There are 8 areas to cover. Answer as thoroughly as you like.
Type "skip" to leave a section empty for now.

Question 1: Banned phrases

What phrases should NEVER appear in your content?
(e.g., industry jargon to avoid, competitor names, outdated terms, legal risks)

Examples: "guaranteed returns", "risk-free", "the best in the market"
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Question 2: Required language

How do you ALWAYS describe your product? What phrases are mandatory?
(e.g., "AI-native platform" not "AI tool", "infrastructure" not "app")

Provide your preferred phrasings:
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Question 3: Value propositions

What are your 3-5 key value propositions (USPs)?
These will be the only approved USPs for content — no inventing new ones.

List them:
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Question 4: Current partners/customers

Who are your current customers or partners that can be mentioned publicly?
(Only list those approved for external mention.)

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Question 5: Competitors and defunct brands

Any competitors or defunct brands to AVOID mentioning?
(We will never reference these in content.)

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