build

/build — Marketing Intelligence Layer Builder

Three modes:

• /build — read notes from the local raw/ folder
• /build drive — read notes from a Google Drive folder
• /build setup — change your name, role, or topics (re-runs the setup questions)

---

Step 0: Get ready

Is this the first time?

Local mode: Look for index.html in the project root. Drive mode: Look for index.html in the Drive root folder.

• If it exists, this is an update — new learnings will be added to the existing intelligence layer.
• If it doesn't exist, this is a first build — a fresh intelligence layer will be created.

First-time setup

If config.json doesn't exist yet, walk the user through setup before doing anything else:

"Before we start, I need a few things:"

1. Name and role:

"1. Your name — this goes at the top of your intelligence layer 2. Your role — e.g. 'VP Marketing', 'Head of Growth', 'CMO'"

2. Custom topics:

"Your intelligence layer comes with 8 default topics: Demand Generation, Paid Advertising, SEO, Content Marketing, Attribution & Measurement, Product Marketing, Activation & Onboarding, and Leadership & Strategy.

Want to add any of your own? For example, 'AI in Marketing', 'Brand', 'Partnerships', 'Community'. Just list them — you can always add more later by running /build setup."

If the user provides custom topics, ask for a one-line description of each so the routing logic knows what belongs there.

Save everything to config.json:

{
  "user_name": "Jane Smith",
  "user_role": "VP Marketing",
  "custom_topics": [
    {"id": "ai-marketing", "name": "AI in Marketing", "description": "Using AI tools and agents in marketing workflows, AI strategy, prompt engineering for marketers"},
    {"id": "partnerships", "name": "Partnerships", "description": "Partner programs, co-marketing, channel partnerships, affiliate strategy"}
  ]
}

If they don't want custom topics, leave custom_topics as an empty array.