landing-write

Landing Page Write Command

Use this command to create high-converting landing pages optimized for either organic SEO traffic or paid PPC traffic.

Usage

/landing-write [topic or research brief] --type [seo|ppc] --goal [trial|demo|lead]

Examples:

• /landing-write "product hosting for beginners" --type seo --goal trial
• /landing-write "research/landing-brief-private-producting.md" --type ppc --goal demo
• /landing-write "product monetization guide" --type seo --goal lead

Defaults:

• --type seo (if not specified)
• --goal trial (if not specified)

What This Command Does

1. Creates conversion-optimized landing pages (not blog articles)
2. Tailors content length and structure to page type (SEO vs PPC)
3. Optimizes CTAs for the specified conversion goal
4. Includes all CRO best practices (trust signals, risk reversal, etc.)
5. Scores the page against landing page best practices

Pre-Writing Review

Required Context:

• Landing Page Templates: @context/landing-page-templates.md for structure
• CRO Best Practices: @context/cro-best-practices.md for conversion guidelines
• Brand Voice: @context/brand-voice.md for tone and messaging

If Research Brief Available:

• Review competitor analysis
• Use recommended headlines
• Reference identified pain points
• Integrate suggested trust signals

---

SEO Landing Page Structure (--type seo)

Word Count: 1500-2500 words CTAs: 3-5 distributed throughout Internal Links: 2-3 strategic links

Content Structure

# [Benefit-Focused Headline with Keyword]

**Meta Title**: [50-60 chars, keyword + benefit]
**Meta Description**: [150-160 chars, includes CTA]
**Target Keyword**: [primary keyword]
**Page Type**: seo
**Conversion Goal**: [trial|demo|lead]

---

[HOOK: 2-3 sentences. Start with pain point, surprising stat, or question]

[Trust signal: "Join 50,000+ customers" or customer results]

**[Primary CTA Button →]**

## [H2: Problem/Pain Point Section]

[2-3 paragraphs acknowledging the reader's struggle]

[Mini-story with specific person and outcome]

## [H2: Solution Overview]

[Introduce how [YOUR COMPANY] solves this problem]

**Key Benefits:**
- **[Benefit 1]** - [One sentence]
- **[Benefit 2]** - [One sentence]
- **[Benefit 3]** - [One sentence]

**[Secondary CTA →]**

## [H2: Features That Deliver]

[3-5 features, each tied to a benefit]

### [Feature 1]
[2-3 sentences: what it is, why it matters]

### [Feature 2]
[Continue...]

## [H2: Social Proof]

"[Testimonial with specific results]"
— **[Name], [Product/Company]**

"[Second testimonial]"
— **[Name], [Product/Company]**

**Results our customers see:**
- [Specific result with number]
- [Specific result with number]

**[CTA Button →]**

## [H2: How It Works]

1. **[Step 1]** - [Brief description]
2. **[Step 2]** - [Brief description]
3. **[Step 3]** - [Brief description]

## [H2: FAQ Section]

**[Question addressing objection]?**
[Answer - 2-3 sentences]

**[Question addressing objection]?**
[Answer - 2-3 sentences]

[4-6 FAQs total]

## [H2: Ready to [Achieve Outcome]?]

[1-2 sentences summarizing the value]

**[Strong CTA Button →]**

[Risk reversal: "Free trial • No credit card • Cancel anytime"]