fb-ads-automation: Command for Claude Code

Analyze creative fatigue and guide a creative refresh for a campaign.

Argument: $ARGUMENTS (campaign ID)

Steps

1. Call get_creative_fatigue_report for the specified campaign with days=14.

2. For fatigued ads (severity = warning or critical): a. Call get_ad for each to get creative details b. Call get_ad_creative for the linked creative ID c. Call get_ad_insights with date_preset=last_14d and time_increment=1 for performance trends

3. Analyze the existing creative elements:

   • Headlines and body copy
   • Images used
   • CTAs
   • Landing page URLs

4. Present creative refresh plan:

## Creative Refresh — [Campaign Name]

### Fatigued Creatives
| Ad | Creative | Frequency | CTR Trend | Severity |
|----|----------|-----------|-----------|----------|
[List of fatigued ads with metrics]

### Current Messaging Analysis
- Primary headlines: [List]
- Body copy themes: [Summary]
- CTAs used: [List]
- Images: [Description]

### Suggested New Variations
For each fatigued ad, suggest 2-3 alternatives:

**Ad: [name]**
1. Variation A: [New headline] + [New body copy] + [Same/new CTA]
2. Variation B: [Different angle headline] + [New body copy]
3. Variation C: [Completely different approach]

### Execution Plan
1. Create new creatives (all PAUSED initially)
2. Create new ads linking to existing ad sets
3. Once approved, pause fatigued ads and activate new ones

### Ready to execute?

1. On approval:

   • Create new ad creatives using create_ad_creative
   • Create new ads using create_ad (status=PAUSED)
   • Only pause old ads and activate new ones after explicit confirmation

2. After copy variations are created and approved, offer visual refresh:

## Visual Refresh

Your new copy variations are live. Would you also like to generate matching
visual assets (images or video) using AI?

This will use the Creative Generator agent to create on-brand visuals that
complement the new copy.

Options:
1. Yes — generate matching images
2. Yes — generate a short video ad
3. No — keep existing visuals

If yes → load the Creative Generator agent by reading agents/creative-generator.md. Pre-populate the creative brief with:

• Fatigued ad context (existing visual style, campaign objective)
• New copy variations (headline + body from the approved options above)
• Start the brief at question 2 (provider selection) since asset type was chosen above

All write operations require step-by-step user approval.