seomachine: Command for Claude Code

Landing Page Competitor Analysis Command

Use this command to analyze a specific competitor's landing page in depth.

Usage

/landing-competitor [URL]

Examples:

• /landing-competitor https://competitor1.com/pricing/
• /landing-competitor https://competitor2.com/features/
• /landing-competitor https://competitor3.com/product/

What This Command Does

1. Fetches and analyzes the competitor's landing page
2. Extracts key CRO elements and patterns
3. Identifies their strengths and weaknesses
4. Provides actionable insights for [YOUR COMPANY] pages
5. Saves analysis for reference

Analysis Framework

1. Page Overview

• URL and page type (homepage, pricing, feature, etc.)
• Estimated word count
• Page structure (sections, headers)
• Primary conversion goal

2. Above-the-Fold Analysis

• Headline (exact text and approach)
• Subheadline/value proposition
• CTA (text, visibility, design description)
• Trust signals visible
• Overall first impression

3. Content Strategy

• Key messages and themes
• Benefit vs feature balance
• Pain points addressed
• Unique value propositions
• Content organization

4. CTA Strategy

• All CTAs found (text and placement)
• CTA frequency and distribution
• CTA text patterns
• Goal alignment

5. Trust Signals

• Testimonials (count, quality, specificity)
• Social proof (customer counts, logos)
• Risk reversals (trials, guarantees)
• Authority signals (awards, media)

6. Objection Handling

• FAQ presence and quality
• Objections addressed in copy
• Comparison content
• Pricing transparency

7. Technical/UX Elements

• Page load speed (estimated)
• Mobile considerations visible
• Form complexity (if present)
• Navigation strategy

Output Format

Competitor Analysis Report

# Competitor Landing Page Analysis

**Competitor**: [Company Name]
**URL**: [URL]
**Analysis Date**: [date]
**Page Type**: [pricing/feature/homepage/etc.]

---

## Quick Summary

| Aspect | Rating | Notes |
|--------|--------|-------|
| Headline | [Strong/Moderate/Weak] | [brief note] |
| Value Prop | [Clear/Moderate/Unclear] | [brief note] |
| CTAs | [Strong/Moderate/Weak] | [brief note] |
| Trust Signals | [Strong/Moderate/Weak] | [brief note] |
| Overall CRO | [Strong/Moderate/Weak] | [brief note] |

---

## Above-the-Fold Breakdown

### Headline
**Text**: "[exact headline]"
**Approach**: [number/question/benefit/etc.]
**Strengths**: [what works]
**Weaknesses**: [what could be better]

### Subheadline/Value Prop
**Text**: "[exact text]"
**Clarity**: [clear/unclear]
**Specificity**: [specific/vague]

### Primary CTA
**Text**: "[exact CTA text]"
**Visibility**: [prominent/visible/hidden]
**Action Verb**: [yes/no - which verb]
**Benefit Word**: [yes/no - which word]

### Trust Signal Above Fold
**Present**: [yes/no]
**Type**: [customer count/rating/testimonial/logo/etc.]
**Text**: "[exact text if applicable]"

---

## Full CTA Analysis

| CTA Text | Position | Type | Strength |
|----------|----------|------|----------|
| "[text]" | [above fold/mid/bottom] | [primary/secondary] | [score] |
| "[text]" | [position] | [type] | [score] |

**Patterns Observed:**
- [Pattern 1]
- [Pattern 2]

---

## Trust Signals Inventory

### Testimonials
| Quote | Attribution | Specificity |
|-------|-------------|-------------|
| "[quote excerpt]" | [name, title] | [specific/vague] |

### Social Proof
- **Customer Count**: [if present]
- **Results/Numbers**: [if present]
- **Customer Logos**: [if present]

### Risk Reversals
- [ ] Free trial - Duration: [X days]
- [ ] No credit card
- [ ] Money-back guarantee
- [ ] Cancel anytime

### Authority Signals
- [Authority signal if present]

---

## Content Structure

**Estimated Word Count**: [X] words
**Number of Sections**: [X]

### Section Breakdown
1. **[Section title]** - [purpose/content summary]
2. **[Section title]** - [purpose/content summary]
3. **[Section title]** - [purpose/content summary]

### Content Focus
- **Benefits emphasized**: [list]
- **Features mentioned**: [list]
- **Pain points addressed**: [list]

---

## Strengths to Learn From

1. **[Strength 1]**
   - What they do: [description]
   - Why it works: [explanation]
   - How [YOUR COMPANY] can use: [application]

2. **[Strength 2]**
   - What they do: [description]
   - Why it works: [explanation]
   - How [YOUR COMPANY] can use: [application]

3. **[Strength 3]**
   - What they do: [description]
   - Why it works: [explanation]
   - How [YOUR COMPANY] can use: [application]

---

## Weaknesses to Exploit

1. **[Weakness 1]**
   - What's missing/weak: [description]
   - Impact: [why it matters]
   - [YOUR COMPANY] advantage: [how to capitalize]

2. **[Weakness 2]**
   - What's missing/weak: [description]
   - Impact: [why it matters]
   - [YOUR COMPANY] advantage: [how to capitalize]

3. **[Weakness 3]**
   - What's missing/weak: [description]
   - Impact: [why it matters]
   - [YOUR COMPANY] advantage: [how to capitalize]

---

## Key Takeaways for [YOUR COMPANY]

### Must Do (Critical Lessons)
1. [Takeaway 1]
2. [Takeaway 2]

### Should Do (Important Lessons)
1. [Takeaway 1]
2. [Takeaway 2]

### Could Do (Nice Ideas)
1. [Takeaway 1]
2. [Takeaway 2]

### Avoid (What Not to Copy)
1. [Anti-pattern 1]
2. [Anti-pattern 2]

---

## Recommended Differentiation

Based on this analysis, [YOUR COMPANY] should differentiate by:

1. **[Differentiation angle 1]**
   - They say: [competitor approach]
   - We should say: [[YOUR COMPANY] approach]

2. **[Differentiation angle 2]**
   - They say: [competitor approach]
   - We should say: [[YOUR COMPANY] approach]

---

## Headlines to Beat Theirs

Their headline: "[competitor headline]"

Better alternatives for [YOUR COMPANY]:
1. "[[YOUR COMPANY] headline option 1]"
2. "[[YOUR COMPANY] headline option 2]"
3. "[[YOUR COMPANY] headline option 3]"

---

## CTAs to Beat Theirs

Their primary CTA: "[competitor CTA]"

Stronger alternatives for [YOUR COMPANY]:
1. "[[YOUR COMPANY] CTA option 1]"
2. "[[YOUR COMPANY] CTA option 2]"