plan-launch

plan-launch is a command for Claude Code from unixcrh/phuryn-pm-skills. It costs 21 tokens per session (1,061 once invoked), scanned A, a copy of plan-launch, MIT.

A launch-planning command that creates a go-to-market strategy: which customers to target first, what to say, how to reach them, and when to launch.

In plain words
What is it for?
Use it for launching a product, feature, pricing tier, or expansion into a new market.
Why use it?
It turns a product or feature idea into a structured plan for finding customers and bringing it to market.

Command for Claude Code

Written for Claude Code: argument-hint in frontmatter.

Part of the pm-go-to-market plugin — 6 skills, 3 commands shipped together

Good fit Use it for launching a product, feature, pricing tier, or expansion into a new market.

Compare 6 commands from other repositories ↓
Install with agentmods
npx agentmods add commands/unixcrh/phuryn-pm-skills/plan-launch
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Clone the repo
git clone --depth 1 https://github.com/unixcrh/phuryn-pm-skills

Made for: Claude Code.

Or install pm-go-to-market, the plugin that ships this one along with the rest of its 6 skills, 3 commands.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for plan-launch

README.md
[![agentmods](https://agentmods.dev/badge/commands/unixcrh/phuryn-pm-skills/plan-launch/github.svg)](https://agentmods.dev/commands/unixcrh/phuryn-pm-skills/plan-launch)
Your own site
<a href="https://agentmods.dev/commands/unixcrh/phuryn-pm-skills/plan-launch"><img src="https://agentmods.dev/badge/commands/unixcrh/phuryn-pm-skills/plan-launch/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for plan-launch

Your own site · 80×15
<a href="https://agentmods.dev/commands/unixcrh/phuryn-pm-skills/plan-launch"><img src="https://agentmods.dev/badge/commands/unixcrh/phuryn-pm-skills/plan-launch.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 21 Only the description is in the session, so the agent can decide to use it. The body loads when it is invoked.
When invoked 1,061 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin 100% copy Near-identical to another mod in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00021 $0.01061
Opus 5 $0.00010 $0.00531
Sonnet 5 $0.00004 $0.00212
Haiku 4.5 $0.00002 $0.00106

Measured 10d ago against content hash 51efe35bf4db, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-10, from the pricing page.

Security

Grade A, and why

plan-launch scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 10d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

100% identical to plan-launch — 0 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

pm-go-to-market/commands/plan-launch.md · 131 lines

How it starts

The opening of the file, as written. The whole thing — 131 lines — stays where its author put it; the contents beside it link to each section on GitHub.

/plan-launch -- Go-to-Market Strategy

Build a complete GTM plan from first principles: identify your beachhead market, define the ideal customer, craft messaging, choose channels, and create a launch timeline.

Invocation

/plan-launch AI-powered proposal writer for consulting firms
/plan-launch New enterprise tier for our project management tool
/plan-launch [upload a PRD, strategy doc, or pitch deck]

Workflow

Step 1: Understand the Launch

Ask:

  • What are you launching? (new product, new feature, new tier, market expansion)
  • What stage? (pre-launch planning, imminent launch, post-launch optimization)
  • Do you have existing customers? Or starting from zero?
  • What's the timeline? Any hard deadlines?
  • Budget constraints? Team size?

Step 2: Define Beachhead Segment

Apply the beachhead-segment skill:

  • Evaluate potential market segments against:
    • Burning pain (how urgently they need this)
    • Willingness to pay (budget and purchase authority)
    • Winnable market share (can you reach and win them)
    • Referral potential (will they tell others)
  • Recommend the single best starting segment with rationale
  • Map adjacent segments for expansion after beachhead is secured

Step 3: Define Ideal Customer Profile

Apply the ideal-customer-profile skill:

  • Demographics: company size, industry, geography, tech stack
  • Behaviors: how they discover solutions, buying process, decision makers
  • JTBD: specific jobs they're hiring your product for
  • Current alternatives: what they use today and why it falls short
  • Qualification criteria: how to identify them quickly

Step 4: Build GTM Strategy

Apply the gtm-strategy skill:

  • Positioning: How you describe yourself to this segment
  • Messaging: Key messages for different stakeholders (buyer, user, influencer)
  • Channels: Where and how to reach your ICP (ranked by expected ROI)
  • Launch tactics: Specific actions for pre-launch, launch day, and post-launch
  • Pricing alignment: How pricing supports the GTM motion
  • Success metrics: How you'll know the launch worked

Read the full file on GitHub · 131 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 10d ago First seen · 131 lines · 21 tokens per session scan A 51efe35bf4db

Subscribe to this mod's changes

plan-launch is a command published in the GitHub repository unixcrh/phuryn-pm-skills (2 stars, last pushed 6mo ago), licensed MIT. It adds 21 tokens to every session and 1,061 once invoked, about $0.0001 per session on Opus 5. A static security scan graded it A with 0 findings. It is 100% identical to plan-launch, differing in 0 lines, and is treated as a copy.