gtm-instagram

gtm-instagram is a command for Claude Code from uppifyagency/bettercallclaudegrowth. It costs 20 tokens per session (684 once invoked), scanned A, original, MIT.

A command for planning conversion-focused advertising campaigns on Meta platforms such as Instagram. It organizes the campaign around the offer, target audience, location, creative content, budget, and desired action.

In plain words
What is it for?
Use it to plan Instagram or Facebook campaigns for leads, purchases, app installs, or other conversions, including audiences, retargeting, creative tests, and ad settings.
Why use it?
It gives a structured way to decide who to target, what to show them, and how to measure the campaign instead of setting up ads piecemeal.

Command for Claude Code

Written for Claude Code: argument-hint in frontmatter.

Part of the bettercallclaudegrowth plugin — 9 skills, 11 commands, 3 agents shipped together

Good fit Use it to plan Instagram or Facebook campaigns for leads, purchases, app installs, or other conversions, including audiences, retargeting, creative tests, and ad settings.

Compare 6 commands from other repositories ↓
Install with agentmods
npx agentmods add commands/uppifyagency/bettercallclaudegrowth/gtm-instagram
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Clone the repo
git clone --depth 1 https://github.com/uppifyagency/bettercallclaudegrowth

Made for: Claude Code.

Or install bettercallclaudegrowth, the plugin that ships this one along with the rest of its 9 skills, 11 commands, 3 agents.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for gtm-instagram

README.md
[![agentmods](https://agentmods.dev/badge/commands/uppifyagency/bettercallclaudegrowth/gtm-instagram/github.svg)](https://agentmods.dev/commands/uppifyagency/bettercallclaudegrowth/gtm-instagram)
Your own site
<a href="https://agentmods.dev/commands/uppifyagency/bettercallclaudegrowth/gtm-instagram"><img src="https://agentmods.dev/badge/commands/uppifyagency/bettercallclaudegrowth/gtm-instagram/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for gtm-instagram

Your own site · 80×15
<a href="https://agentmods.dev/commands/uppifyagency/bettercallclaudegrowth/gtm-instagram"><img src="https://agentmods.dev/badge/commands/uppifyagency/bettercallclaudegrowth/gtm-instagram.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 20 Only the description is in the session, so the agent can decide to use it. The body loads when it is invoked.
When invoked 684 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00020 $0.00684
Opus 5 $0.00010 $0.00342
Sonnet 5 $0.00004 $0.00137
Haiku 4.5 $0.00002 $0.00068

Measured 12d ago against content hash e0f835f0e3bb, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

gtm-instagram scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

bettercallclaudegrowth/commands/gtm-instagram.md · 35 lines

How it starts

The opening of the file, as written. The whole thing — 35 lines — stays where its author put it; the contents beside it link to each section on GitHub.

/gtm-instagram - Meta/Instagram conversion campaign setup

This command applies the instagram-performance-marketing skill. Respect userConfig.output_language (IT by default), userConfig.industry, userConfig.brand_voice, and userConfig.default_channel.

User input: $ARGUMENTS

Steps

  1. Load the skill. Invoke the instagram-performance-marketing skill by name (it activates from its description; do not use file paths) and apply its frameworks, going deeper with the cheatsheet, patterns, and the relevant chapter (audience/lookalike, GEO/CPM, creative, ad settings, retargeting, A/B test) when needed. Do not copy the book's content: use it only to reason.

  2. Frame the objective. Extract from $ARGUMENTS the offer, desired action, ICP, and constraints (GEO, budget, available first-party data). Adapt everything to userConfig.industry and coordinate with userConfig.default_channel.

  3. Choose the campaign objective. Apply the campaign objectives framework: select the objective that matches the exact desired action (conversions/leads/installs) and justify the choice on the CPM-per-objective scale.

  4. Build audience and GEO. Apply audience & lookalike targeting (Custom Audience from first-party data -> tiered Lookalike, with an optional intent-based supplement) and GEO/CPM reduction (set of high-conversion countries vs emerging markets, broad for tests, specific for retargeting) for the industry.

  5. Define creative and budget. Apply ad creative (AI video/UGC-style, 2-3 CTR-oriented variants) and accelerated spend (front-loading, learning phase ~50 events, sterile launch with a single ad set) to set up the launch structure and daily budget.

  6. Add retargeting and tests. Apply retargeting (segments via Pixel, frequency cap) and A/B test (one variable, 7-14 day window) as the plan for the post-launch phase, consistent with training the algorithm (CPM -> CPA loop).

  7. Produce the structured output:

    • Summary: offer, objective, ICP, constraints.
    • Campaign structure (objective, ad set, performance goal, key ad settings).
    • Audience + GEO spec (Custom/Lookalike, tiers, target countries).
    • Creative brief (formats, angles, variants, CTA).
    • Budget and launch plan (budget/day, learning phase threshold, kill rule).
    • Retargeting + A/B test plan for the next 14 days.

Read the full file on GitHub · 35 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 35 lines · 20 tokens per session scan A e0f835f0e3bb

Subscribe to this mod's changes

gtm-instagram is a command published in the GitHub repository uppifyagency/bettercallclaudegrowth (5 stars, last pushed 3mo ago), licensed MIT. It adds 20 tokens to every session and 684 once invoked, about $0.0001 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.