gtm-jobs

gtm-jobs is a command for Claude Code from uppifyagency/bettercallclaudegrowth. It costs 43 tokens per session (931 once invoked), scanned A, original, MIT.

A Jobs to Be Done analysis, a way to understand the progress customers are trying to make in a particular situation. It covers practical, social, and emotional reasons for choosing a product or service.

In plain words
What is it for?
Use it to define customer jobs, separate different reasons people may buy the same product, and identify the forces that drive or block a purchase.
Why use it?
It prevents messaging from starting with what you sell instead of what customers are trying to accomplish. This gives later positioning, offer, and copy work a clearer foundation.

Command for Claude Code

Written for Claude Code: argument-hint in frontmatter.

Part of the bettercallclaudegrowth plugin — 9 skills, 11 commands, 3 agents shipped together

Good fit Use it to define customer jobs, separate different reasons people may buy the same product, and identify the forces that drive or block a purchase.

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Install with agentmods
npx agentmods add commands/uppifyagency/bettercallclaudegrowth/gtm-jobs
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Clone the repo
git clone --depth 1 https://github.com/uppifyagency/bettercallclaudegrowth

Made for: Claude Code.

Or install bettercallclaudegrowth, the plugin that ships this one along with the rest of its 9 skills, 11 commands, 3 agents.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for gtm-jobs

README.md
[![agentmods](https://agentmods.dev/badge/commands/uppifyagency/bettercallclaudegrowth/gtm-jobs/github.svg)](https://agentmods.dev/commands/uppifyagency/bettercallclaudegrowth/gtm-jobs)
Your own site
<a href="https://agentmods.dev/commands/uppifyagency/bettercallclaudegrowth/gtm-jobs"><img src="https://agentmods.dev/badge/commands/uppifyagency/bettercallclaudegrowth/gtm-jobs/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for gtm-jobs

Your own site · 80×15
<a href="https://agentmods.dev/commands/uppifyagency/bettercallclaudegrowth/gtm-jobs"><img src="https://agentmods.dev/badge/commands/uppifyagency/bettercallclaudegrowth/gtm-jobs.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 43 Only the description is in the session, so the agent can decide to use it. The body loads when it is invoked.
When invoked 931 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00043 $0.00931
Opus 5 $0.00022 $0.00465
Sonnet 5 $0.00009 $0.00186
Haiku 4.5 $0.00004 $0.00093

Measured 12d ago against content hash 7cd1d6d63108, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

gtm-jobs scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

bettercallclaudegrowth/commands/gtm-jobs.md · 35 lines

How it starts

The opening of the file, as written. The whole thing — 35 lines — stays where its author put it; the contents beside it link to each section on GitHub.

/gtm-jobs - Jobs to Be Done in Christensen style

This command applies the christensen-jobs skill (Jobs Theory from Competing Against Luck). It is the upstream demand-side layer: it defines what progress the customer is seeking, not what you sell. Its outputs constrain positioning, offer, and copy. Respect userConfig.output_language (IT by default), userConfig.industry, userConfig.brand_voice, and userConfig.default_channel.

User input: $ARGUMENTS

Steps

  1. Load the skill. Invoke the christensen-jobs skill by name (it activates from its description; do not use file paths) and apply its frameworks, going deeper with cheatsheets/patterns when needed. Do NOT copy the book's content: use it only as an operating lens.

  2. Define the Job(s). For $ARGUMENTS write the job as a sentence — "When [circumstance], help me [progress, verb], so I can [deeper purpose]" — using verbs and nouns, never adjectives. Check the level of abstraction (broad enough to see the true competitive set, narrow enough to guide design). If the circumstances differ, isolate distinct jobs (the "Milk Shake Dilemma"): same product, different jobs → different messages and tiers.

  3. Map the three dimensions. For each job make the functional, social, and emotional components explicit. Flag where the social/emotional is underweighted: that is usually where you win and where generic competitors (Google, AI, commodities) cannot follow.

  4. Pinpoint the circumstance and the struggling moment. Define the trigger (precipitating event) and the time window. This is what targeting and forms must read — not demographics.

  5. Frame the real competitive field. Always include nonconsumption ("competing with nothing" / the DIY route) and workarounds/compensating behaviors. What does the customer "fire" to "hire" your solution?

  6. Analyze the Forces of Progress. Map the four forces: Push of the situation + Pull of the solution (which drive change) vs Habit of the present + Anxiety (of choosing + of using) which hold it back. The switch happens only if push+pull > habit+anxiety. Indicate the binding constraint and the cheapest lever (often reducing anxiety/habit, not adding features).

Read the full file on GitHub · 35 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 35 lines · 43 tokens per session scan A 7cd1d6d63108

Subscribe to this mod's changes

gtm-jobs is a command published in the GitHub repository uppifyagency/bettercallclaudegrowth (5 stars, last pushed 3mo ago), licensed MIT. It adds 43 tokens to every session and 931 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.