gtm-positioning

gtm-positioning is a command for Claude Code from uppifyagency/bettercallclaudegrowth. It costs 20 tokens per session (532 once invoked), scanned A, original, MIT.

A command for defining an ideal customer, product position, personal advantage, and distinguishing angle from your input and industry. ICP means the specific type of customer a product is meant to serve.

In plain words
What is it for?
Use it to create positioning for a business, brand, or product, including its customer profile, main problem, and preferred communication channel.
Why use it?
It gives structure to deciding who to target and how to describe what makes the offering different.

Command for Claude Code

Written for Claude Code: argument-hint in frontmatter.

Part of the bettercallclaudegrowth plugin — 9 skills, 11 commands, 3 agents shipped together

Good fit Use it to create positioning for a business, brand, or product, including its customer profile, main problem, and preferred communication channel.

Compare 6 commands from other repositories ↓
Install with agentmods
npx agentmods add commands/uppifyagency/bettercallclaudegrowth/gtm-positioning
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Clone the repo
git clone --depth 1 https://github.com/uppifyagency/bettercallclaudegrowth

Made for: Claude Code.

Or install bettercallclaudegrowth, the plugin that ships this one along with the rest of its 9 skills, 11 commands, 3 agents.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for gtm-positioning

README.md
[![agentmods](https://agentmods.dev/badge/commands/uppifyagency/bettercallclaudegrowth/gtm-positioning/github.svg)](https://agentmods.dev/commands/uppifyagency/bettercallclaudegrowth/gtm-positioning)
Your own site
<a href="https://agentmods.dev/commands/uppifyagency/bettercallclaudegrowth/gtm-positioning"><img src="https://agentmods.dev/badge/commands/uppifyagency/bettercallclaudegrowth/gtm-positioning/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for gtm-positioning

Your own site · 80×15
<a href="https://agentmods.dev/commands/uppifyagency/bettercallclaudegrowth/gtm-positioning"><img src="https://agentmods.dev/badge/commands/uppifyagency/bettercallclaudegrowth/gtm-positioning.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 20 Only the description is in the session, so the agent can decide to use it. The body loads when it is invoked.
When invoked 532 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00020 $0.00532
Opus 5 $0.00010 $0.00266
Sonnet 5 $0.00004 $0.00106
Haiku 4.5 $0.00002 $0.00053

Measured 10d ago against content hash 30c68cd60a1e, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-09, from the pricing page.

Security

Grade A, and why

gtm-positioning scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 10d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

bettercallclaudegrowth/commands/gtm-positioning.md · 29 lines

How it starts

The opening of the file, as written. The whole thing — 29 lines — stays where its author put it; the contents beside it link to each section on GitHub.

/gtm-positioning - ICP, Personal Monopoly and differentiating angle

This command applies the butcher-productize and doing-content-right skills (exact folder names in skills/).

It works in Italian (userConfig.output_language, IT default) and tailors every output to userConfig.industry, userConfig.brand_voice and userConfig.default_channel.

User input: $ARGUMENTS

Steps

  1. Load the skills. Invoke the butcher-productize and doing-content-right skills by name (they activate from their description; do not use file paths) and apply their frameworks, going deeper with cheatsheets/patterns when needed. Do not copy the books' content: use the frameworks as a working lens.

  2. Define the ICP. Apply niche & positioning from doing-content-right (niche = targeted, not small) to delimit the ideal customer of $ARGUMENTS within the industry: who they are, their biggest pain, where they already search. Synthesize into a sharp ICP.

  3. Build the Personal Monopoly. Use Personal Monopoly and the Ikigai Idea (doing-content-right) together with Productize Yourself and the Uniqueness Question from the Brand Iceberg (butcher-productize) to isolate what only this person is strong at and loves doing. Cite permissionless mentors as a reference source, without explaining them.

  4. Write the positioning statement. Produce the "What for who" one-liner (doing-content-right): pain solved + differentiator + core audience, aligned with brand_voice and default_channel.

  5. Extract the differentiating angle. Keep the 3-step method (reps -> processes -> scale) from butcher-productize in mind as a long-term trajectory, and formulate the angle that makes the positioning defensible and out of the "more of the same".

  6. Structured output. Return distinct sections: (a) ICP, (b) Positioning statement, (c) Personal Monopoly, (d) Differentiating angle.

  7. Final red-team. Invoke the gtm-critic agent to stress-test the ICP, statement, Personal Monopoly and angle (genericity, indefensible niche, unsustainable claims); integrate the proposed fixes into the final version.

Read the full file on GitHub · 29 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 10d ago First seen · 29 lines · 20 tokens per session scan A 30c68cd60a1e

Subscribe to this mod's changes

gtm-positioning is a command published in the GitHub repository uppifyagency/bettercallclaudegrowth (5 stars, last pushed 3mo ago), licensed MIT. It adds 20 tokens to every session and 532 once invoked, about $0.0001 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.