compounding-marketing: Instructions file for Claude Code

CLAUDE.md — Compounding Marketing

The Compounding Marketing plugin: 61 marketing skills + 16 workflow commands for SaaS marketing, available to Claude Code, Claude Cowork, Cursor, Codex, ChatGPT, and Zed.

What This Is

Compounding Marketing is a cross-platform AI plugin providing 61 marketing skills and 16 workflow commands for SaaS marketing — positioning, messaging, copy, CRO, SEO, GTM, lifecycle, growth.

It is not a traditional codebase. It's a structured knowledge system: skills are SKILL.md files, workflows are command .md files. The setup wizard (bin/setup.js) installs them into your AI tool of choice with safe, prompt-driven file writes.

Philosophy: Make each unit of marketing work easier than the last. 80% research and planning, 20% execution. Core loop: Research → Position → Message → Execute → Compound.

Quick Reference

You want to…	Invoke it as	Notes
Use a single skill (e.g., write copy)	Natural language ("write landing page copy for…") or /cm-{skill} (e.g., /cm-copywriting)	All 61 skills are registered as slash commands. Natural language also works — the right skill is matched by trigger keywords.
Run a multi-step workflow	/cm-{workflow} (e.g., /cm-research, /cm-copy, /cm-launch)	16 workflows orchestrate multiple skills end-to-end.
Establish project context (do this first)	/cm-context	Creates .agents/product-marketing-context.md — every other skill reads from this.
Install / update / remove the plugin	/cm-setup, /cm-uninstall, or npx compounding-marketing	The npx wizard supports --dry-run, --yes, --scope, --tool.

Slash commands use /cm-{name} (hyphen, not colon). The legacy colon-form is no longer supported.

Repository Structure

skills/           # 61 self-contained marketing skills (each a SKILL.md with YAML frontmatter)
commands/         # 16 workflow commands (cm-*.md, invoked as /cm-{name})
bin/setup.js      # npx setup wizard — readline-only CLI, no external deps, ~1260 lines
scripts/          # generate-claude-md.js (refreshes the Skills section below)
                  # validate-skills.js  (enforces the 7-section skill structure)
mcp/              # Pre-configured MCP servers (Perplexity, Exa) for research enhancement
integrations/     # Optional tool integrations (Linear, GA4, etc.)
.agents/          # Runtime: product-marketing-context.md + learnings/<category>.md