sales-skills: Instructions file for Claude Code

CLAUDE.md -- Sales Skills

Repository Overview

Sales Skills is an open-source collection of 21 AI agent skills covering the full B2B sales lifecycle. Built by Craig Hewitt, founder of Castos ($1.5M ARR) and AgentPrime.

• GitHub: https://github.com/thecraighewitt/sales-skills
• License: MIT
• Spec: Agent Skills Specification

Philosophy

These skills are opinionated by design. They encode real practitioner experience -- not sales textbook theory or "it depends" hedging.

• Push back on weak inputs. If a user gives vague ICP definitions ("we sell to everyone"), lazy value props ("we help companies grow"), or unsubstantiated claims ("we're the best"), challenge them. Good output requires good input.
• Frameworks over theory. Every skill gives users a structure they can follow immediately. "Use MEDDIC for enterprise discovery" is more useful than a paragraph about why qualification matters.
• Direct and opinionated. "Do this, not that" beats "consider your options." Take a stance. If something doesn't work in practice, say so.
• Examples over explanations. Show the cold email. Show the discovery question. Show the objection response. Don't describe what one should look like.
• Channel-specific. Each outreach channel has its own skill with channel-specific best practices. Don't bleed LinkedIn advice into the cold email skill or vice versa.

Repository Structure

sales-skills/
├── .claude-plugin/marketplace.json   # Claude Code plugin manifest
├── skills/                           # All 21 skills
│   └── skill-name/SKILL.md          # One SKILL.md per directory
├── CLAUDE.md                         # This file (agent instructions)
├── CONTRIBUTING.md                   # How to contribute
├── VERSIONS.md                       # Version tracking
├── README.md                         # Public-facing docs
├── validate-skills.sh                # Frontmatter validation
└── LICENSE                           # MIT