What is Hormozi-Marketing-Agent-Skills CLAUDE.md?

Repository instructions for a Claude Code plugin containing six marketing-writing skills based on Alex Hormozi's business frameworks. The repository is made of Markdown content and configuration files, rather than application code.

Use it when editing the plugin manifests, skill files, or their marketing-framework content. It helps agents understand the sequence from creating offers and finding leads through sales, monetization, content, and scaling.

It explains how the plugin is organized and how its six skills fit together. This prevents agents from looking for a build system or tests that the repository does not have.

How Wrenbjor/Hormozi-Marketing-Agent-Skills configures Claude Code

Reuse

Borrowing it

Nothing to install: this file belongs to Wrenbjor/Hormozi-Marketing-Agent-Skills. Take a copy, put it at the same path in your own repository, and replace the rules that are about this project with yours.

Copy the file

curl -O https://raw.githubusercontent.com/Wrenbjor/Hormozi-Marketing-Agent-Skills/main/CLAUDE.md

Clone the repo

git clone --depth 1 https://github.com/Wrenbjor/Hormozi-Marketing-Agent-Skills

Made for: Claude Code.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

README.md

[![agentmods](https://agentmods.dev/badge/instructions/wrenbjor/hormozi-marketing-agent-skills/claude-md/github.svg)](https://agentmods.dev/instructions/wrenbjor/hormozi-marketing-agent-skills/claude-md)

Your own site

<a href="https://agentmods.dev/instructions/wrenbjor/hormozi-marketing-agent-skills/claude-md"><img src="https://agentmods.dev/badge/instructions/wrenbjor/hormozi-marketing-agent-skills/claude-md/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

Your own site · 80×15

<a href="https://agentmods.dev/instructions/wrenbjor/hormozi-marketing-agent-skills/claude-md"><img src="https://agentmods.dev/badge/instructions/wrenbjor/hormozi-marketing-agent-skills/claude-md.svg" alt="Reviewed on agentmods" width="80" height="20"></a>

Per session 642 This file is loaded in full into every session.

When invoked 642 The same file — it is already loaded in full.

Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.

Origin original No closer match found in the catalogue.

Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

Model	Per session	Once invoked
Fable 5.1	$0.00642	$0.00642
Opus 5.5	$0.00257	$0.00257
Sonnet 5.5	$0.00128	$0.00128
Haiku 4.5	$0.00064	$0.00064

Measured 2mo ago against content hash 340e2b48c15e, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

Hormozi-Marketing-Agent-Skills CLAUDE.md scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2mo ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

CLAUDE.md · 65 lines

How it starts

The opening of the file, as written. The whole thing — 65 lines — stays where its author put it; the contents beside it link to each section on GitHub.

CLAUDE.md

This file provides guidance to Claude Code (claude.ai/code) when working with code in this repository.

What This Is

A Claude Code plugin containing six agent skills based on Alex Hormozi's marketing frameworks ($100M Offers, $100M Leads). There is no application code, build system, or test suite — the repo is pure content in Markdown.

Repository Structure

.claude-plugin/marketplace.json — Marketplace manifest for /plugin marketplace add
plugins/hormozi-marketing-skills/plugin.json — Plugin manifest that registers all six skills
plugins/hormozi-marketing-skills/skills/<name>/SKILL.md — Each skill is a single Markdown file with YAML frontmatter (name, description) followed by the framework content

The Six Skills and Their Pipeline

Offer Creation → Lead Generation → Sales & Closing → Monetization & Value
      ↑                                                       |
      └──── Content & Copywriting (fuels all stages) ────────┘
                    Business Scaling (operates across all)

Skill Directory	Domain
`hormozi-offer-creation`	Grand Slam Offers, Value Equation, guarantee engineering, pricing
`hormozi-lead-generation`	Core Four channels, lead magnets, outreach, paid ads, nurture
`hormozi-sales-closing`	CLOSER framework, objection handling (price/spouse/time/trust)
`hormozi-monetization-value`	LTV, pricing psychology, ascension models, retention, churn
`hormozi-content-copywriting`	Hooks, PAS/AIDA frameworks, storytelling, platform-specific copy
`hormozi-business-scaling`	Growth levers, 4 leverage types, operator-to-owner transition

Skills cross-reference each other via relative Markdown links (e.g., ../lead-generation/SKILL.md).

SKILL.md Format

Every skill file follows this structure:

---
name: hormozi-<skill-name>
description: <one-paragraph description used for skill matching/triggering>
---

# Title

## Core Philosophy
<foundational principle>

## Frameworks / Workflows
<step-by-step methodology sections>

## When to Use This Skill
<trigger conditions>

Read the full file on GitHub · 65 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

2mo ago First seen · 65 lines · 642 tokens per session scan A 340e2b48c15e

Subscribe to this mod's changes

Hormozi-Marketing-Agent-Skills CLAUDE.md is an instructions file published in the GitHub repository Wrenbjor/Hormozi-Marketing-Agent-Skills (5 stars, last pushed 7mo ago), licensed MIT. It adds 642 tokens to every session, about $0.0026 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

Marketing and SEO Writing and docs claude-code-skill claude-skills

Hormozi-Marketing-Agent-Skills CLAUDE.md next to 6 instructions from other repositories
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Hormozi-Marketing-Agent-Skills: Instructions file for Claude Code