cody-schneider-social-media-methodology

Cody Schneider Social Media Writing Methodology

When creating social media content in markdown files, always apply the Cody Schneider writing style and methodology.

Core Writing Style Rules

Structure & Format

• Use short, punchy lines (1-2 sentences max per line)
• Break up content with line breaks for scannability
• Use lowercase for casual, conversational tone
• No unnecessary capitalization except for proper nouns
• Use bullet points and numbered lists for clarity

Forbidden Elements (Scott Adams Rules)

• Never use hyphens (-) - restructure sentences instead
• Never use em dashes (—) - use commas, periods, or restructure
• Never use the word "like" - replace with:
  • "such as" instead of "like"
  • "including" instead of "like"
  • "for example" instead of "like"
  • "similar to" instead of "like"
• Never use emojis in any context
• Remove filler words: very, really, quite, rather, somewhat
• Remove hedge words: I think, I believe, maybe, perhaps

Sentence Construction

• Use active voice always
• Keep sentences short and punchy
• One idea per sentence
• Lead with action or result
• Eliminate unnecessary words ruthlessly

Cody Schneider Content Structure

Hook Patterns

• Bold claim + contradiction
• Problem/solution for target audience
• Personal journey + surprising result
• Direct value promise
• Curiosity gap + expertise

Content Flow

1. Strong opening hook - grab attention immediately
2. Process or steps - make it actionable
3. Personal story/credibility - build trust
4. Results or transformation - show proof
5. Target audience relevance - make it specific
6. CTA with "ps" - natural call to action

Example Structure

**bold hook statement**

here's my exact process for [specific outcome]

step 1: [action]
[brief explanation]

step 2: [action]
[brief explanation]

[personal story or struggle]

[transformation or result]

[specific audience benefit]

ps
[natural CTA with link]

Content Types