no-em-dashes-in-ad-copy

no-em-dashes-in-ad-copy is a cursor rule for Cursor from krusemediallc/cursor-ad-agent. It costs 204 tokens per session, scanned A, original, MIT.

A writing rule that bans the long dash character from advertising copy.

In plain words
What is it for?
Writing and validating headlines, descriptions, calls to action, and other advertising drafts.
Why use it?
It prevents a specific punctuation mark from appearing in text that must pass the repository's copy checks.

Cursor rule for Cursor

Written for Cursor: installed under .cursor/.

Good fit Writing and validating headlines, descriptions, calls to action, and other advertising drafts.

Compare 6 cursor rules from other repositories ↓
Install with agentmods
npx agentmods add rules/krusemediallc/cursor-ad-agent/no-em-dashes-in-ad-copy
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Clone the repo
git clone --depth 1 https://github.com/krusemediallc/cursor-ad-agent

Made for: Cursor.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for no-em-dashes-in-ad-copy

README.md
[![agentmods](https://agentmods.dev/badge/rules/krusemediallc/cursor-ad-agent/no-em-dashes-in-ad-copy/github.svg)](https://agentmods.dev/rules/krusemediallc/cursor-ad-agent/no-em-dashes-in-ad-copy)
Your own site
<a href="https://agentmods.dev/rules/krusemediallc/cursor-ad-agent/no-em-dashes-in-ad-copy"><img src="https://agentmods.dev/badge/rules/krusemediallc/cursor-ad-agent/no-em-dashes-in-ad-copy/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for no-em-dashes-in-ad-copy

Your own site · 80×15
<a href="https://agentmods.dev/rules/krusemediallc/cursor-ad-agent/no-em-dashes-in-ad-copy"><img src="https://agentmods.dev/badge/rules/krusemediallc/cursor-ad-agent/no-em-dashes-in-ad-copy.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 204 This file is loaded in full into every session.
When invoked 204 The same file — it is already loaded in full.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00204 $0.00204
Opus 5 $0.00102 $0.00102
Sonnet 5 $0.00041 $0.00041
Haiku 4.5 $0.00020 $0.00020

Measured 12d ago against content hash 22cb44aca7b0, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

no-em-dashes-in-ad-copy scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

.cursor/rules/no-em-dashes-in-ad-copy.mdc · 22 lines

What it actually says

Never use em dashes in ad copy

The operator has permanently banned em dashes (—) from all ad copy written in this repo: primary text, bodies, titles, headlines, descriptions, hooks, CTAs, copy.json files, and any draft or variant of Meta/Facebook/Instagram copy.

  • No exceptions, ever. Do not ask; do not use them "stylistically."
  • Rewrite around them: use a period, comma, colon, or split the sentence.
  • Before delivering any copy, confirm zero characters are present.
  • skills/human-ad-copy/scripts/validate_copy.py marks em dashes as HARD failures. Always run it on new copy and fix every em-dash finding.
❌ Automation changed everything — no more manual builds.
✅ Automation changed everything. No more manual builds.
Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 22 lines · 204 tokens per session scan A 22cb44aca7b0

Subscribe to this mod's changes

no-em-dashes-in-ad-copy is a cursor rule published in the GitHub repository krusemediallc/cursor-ad-agent (10 stars, last pushed 1mo ago), licensed MIT. It adds 204 tokens to every session, about $0.0010 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.