unit-economics

unit-economics is a cursor rule for Cursor from mohitagw15856/pm-claude-skills. It costs 90 tokens per session (822 once invoked), scanned A, original, MIT.

A calculation of how much revenue and profit one customer generates compared with the cost of acquiring and serving that customer. It covers CAC, or customer acquisition cost, LTV, or customer lifetime value, payback time, and contribution margin.

In plain words
What is it for?
It helps calculate and assess LTV, CAC, the LTV-to-CAC ratio, payback period, and contribution margin from business inputs.
Why use it?
It shows whether a business model makes money per customer and which numbers may make it unsustainable.

Cursor rule for Cursor

Written for Cursor: a Cursor rule (.mdc).

Needs its repository: it runs a file that does not travel with it, so clone the repository first. The line is python3 scripts/unit_econ.py in.json.

Good fit It helps calculate and assess LTV, CAC, the LTV-to-CAC ratio, payback period, and contribution margin from business inputs.

Compare 6 cursor rules from other repositories ↓
About the project

PM Skills is a collection of plain-Markdown instructions that teach AI assistants structured methods for handling professional, personal, and life-admin tasks. People use it with Claude, ChatGPT, Gemini, Cursor, Codex, and other supported agents for work such as writing product requirements, reviewing documents, or planning difficult situations.

mohitagw15856/pm-claude-skills · 1,352 stars · on GitHub · mohitagw15856.github.io

Install

Getting it into your agent

It runs from inside its repository, so the clone comes first — what it calls does not travel with the file alone.

Clone the repo
git clone --depth 1 https://github.com/mohitagw15856/pm-claude-skills
agentmods
npx agentmods add rules/mohitagw15856/pm-claude-skills/unit-economics

Made for: Cursor.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for unit-economics

README.md
[![agentmods](https://agentmods.dev/badge/rules/mohitagw15856/pm-claude-skills/unit-economics/github.svg)](https://agentmods.dev/rules/mohitagw15856/pm-claude-skills/unit-economics)
Your own site
<a href="https://agentmods.dev/rules/mohitagw15856/pm-claude-skills/unit-economics"><img src="https://agentmods.dev/badge/rules/mohitagw15856/pm-claude-skills/unit-economics/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for unit-economics

Your own site · 80×15
<a href="https://agentmods.dev/rules/mohitagw15856/pm-claude-skills/unit-economics"><img src="https://agentmods.dev/badge/rules/mohitagw15856/pm-claude-skills/unit-economics.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 90 Only the description is in the session, so the agent can decide to use it. The body loads when it is invoked.
When invoked 822 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00090 $0.00822
Opus 5 $0.00045 $0.00411
Sonnet 5 $0.00018 $0.00164
Haiku 4.5 $0.00009 $0.00082

Measured 7d ago against content hash 35bd09c9346e, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

unit-economics scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 7d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

exports/cursor/pm-calculators/unit-economics/unit-economics.mdc · 73 lines

How it starts

The opening of the file, as written. The whole thing — 73 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Unit Economics Skill

A business is only viable if each customer is worth more than it costs to acquire and serve. This skill computes the core unit economics — CAC, LTV, the LTV:CAC ratio, payback period, and contribution margin — from real numbers (not vibes), states a clear verdict against the rule-of-thumb benchmarks, and shows which lever moves the model most.

Required Inputs

Ask for these only if they aren't already provided:

  • ARPA — average revenue per account, per month (or per period).
  • Gross margin % — the share of revenue left after cost-to-serve.
  • Churn % — monthly customer (or revenue) churn — drives LTV.
  • CAC — fully-loaded cost to acquire a customer (sales + marketing ÷ new customers).

Output Format

Unit Economics: [business]

1. The numbers — computed, with the formula shown (use the helper script so they're consistent):

Metric Value Benchmark
Lifetime (1/churn)
LTV (ARPA × margin ÷ churn)
CAC
LTV : CAC ≥ 3:1 healthy
Payback (months) < 12 healthy
Contribution margin

2. Verdict — healthy / borderline / underwater, in one line, against the benchmarks (LTV:CAC ≥ 3, payback < 12 months).

3. Biggest levers — which input, improved realistically, moves the model most (usually churn or CAC), with the rough effect.

4. Caveats — where the inputs are assumptions vs. measured, and what to validate before betting on this.

Programmatic Helper

scripts/unit_econ.py (stdlib only) computes the model so the numbers are calculated, not estimated:

# in.json: {"arpa": 50, "gross_margin": 0.8, "monthly_churn": 0.03, "cac": 400}
python3 scripts/unit_econ.py in.json
python3 scripts/unit_econ.py in.json --json

Quality Checks

  • LTV uses gross margin, not raw revenue (a common, model-breaking error)
  • The numbers are computed by the helper, not eyeballed
  • Verdict is stated against the standard benchmarks (LTV:CAC ≥ 3, payback < 12mo)
  • The biggest lever is identified with its rough effect
  • Assumed inputs are flagged separately from measured ones

Read the full file on GitHub · 73 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 7d ago First seen · 73 lines · 90 tokens per session scan A 35bd09c9346e

Subscribe to this mod's changes

unit-economics is a cursor rule published in the GitHub repository mohitagw15856/pm-claude-skills (1,352 stars, last pushed 3d ago), licensed MIT. It adds 90 tokens to every session and 822 once invoked, about $0.0005 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.