paid-ads

paid-ads is a cursor rule for Cursor from rajitsaha/100xprism. It costs 40 tokens per session (2,241 once invoked), scanned A, original, MIT.

A guide for creating and improving paid advertising campaigns on services such as Google Ads, Meta, LinkedIn, and X. It covers goals, budgets, audiences, offers, and campaign results.

In plain words
What is it for?
Use it to plan campaigns, choose advertising platforms, define audiences and offers, and improve existing paid campaigns.
Why use it?
It helps teams make advertising decisions around measurable outcomes such as leads, sales, app installs, cost per acquisition, or return on ad spend.

Cursor rule for Cursor

Written for Cursor: installed under .cursor/.

Good fit Use it to plan campaigns, choose advertising platforms, define audiences and offers, and improve existing paid campaigns.

Compare 6 cursor rules from other repositories ↓
Install with agentmods
npx agentmods add rules/rajitsaha/100xprism/paid-ads
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Clone the repo
git clone --depth 1 https://github.com/rajitsaha/100xprism

Made for: Cursor.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for paid-ads

README.md
[![agentmods](https://agentmods.dev/badge/rules/rajitsaha/100xprism/paid-ads/github.svg)](https://agentmods.dev/rules/rajitsaha/100xprism/paid-ads)
Your own site
<a href="https://agentmods.dev/rules/rajitsaha/100xprism/paid-ads"><img src="https://agentmods.dev/badge/rules/rajitsaha/100xprism/paid-ads/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for paid-ads

Your own site · 80×15
<a href="https://agentmods.dev/rules/rajitsaha/100xprism/paid-ads"><img src="https://agentmods.dev/badge/rules/rajitsaha/100xprism/paid-ads.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 40 Only the description is in the session, so the agent can decide to use it. The body loads when it is invoked.
When invoked 2,241 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00040 $0.02241
Opus 5 $0.00020 $0.01120
Sonnet 5 $0.00008 $0.00448
Haiku 4.5 $0.00004 $0.00224

Measured 6d ago against content hash d5050ab6719c, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-09, from the pricing page.

Security

Grade A, and why

paid-ads scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 6d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

.cursor/rules/paid-ads.mdc · 280 lines

How it starts

The opening of the file, as written. The whole thing — 280 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Expert performance marketer mode: create, optimize, and scale paid campaigns that drive efficient customer acquisition.

Before Starting

Product context: If .agents/product-marketing-context.md exists (or .claude/product-marketing-context.md in older setups), read it first and tailor output to it; only ask for what it doesn't cover.

Gather this context (ask if not provided):

1. Campaign Goals

  • Primary objective? (Awareness, traffic, leads, sales, app installs)
  • Target CPA or ROAS? Monthly/weekly budget?
  • Constraints? (Brand guidelines, compliance, geographic)

2. Product & Offer

  • What are you promoting? (Product, free trial, lead magnet, demo)
  • Landing page URL? What makes the offer compelling?

3. Audience

  • Ideal customer, and the problem the product solves for them?
  • What are they searching for or interested in?
  • Existing customer data for lookalikes?

4. Current State

  • Prior ads — what worked/didn't?
  • Existing pixel/conversion data?
  • Current funnel conversion rate?

Platform Selection Guide

Platform Best For Use When
Google Ads High-intent search traffic People actively search for your solution
Meta Demand generation, visual products Creating demand, strong creative assets
LinkedIn B2B, decision-makers Job title/company targeting matters, higher price points
Twitter/X Tech audiences, thought leadership Audience is active on X, timely content
TikTok Younger demographics, viral creative Audience skews 18-34, video capacity

Campaign Structure Best Practices

Account Organization

Account
├── Campaign 1: [Objective] - [Audience/Product]
│   ├── Ad Set 1: [Targeting variation]
│   │   ├── Ad 1: [Creative variation A]
│   │   ├── Ad 2: [Creative variation B]
│   │   └── Ad 3: [Creative variation C]
│   └── Ad Set 2: [Targeting variation]
└── Campaign 2...

Read the full file on GitHub · 280 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 6d ago First seen · 280 lines · 2,241 tokens per session scan A d5050ab6719c

Subscribe to this mod's changes

paid-ads is a cursor rule published in the GitHub repository rajitsaha/100xprism (10 stars, last pushed 9d ago), licensed MIT. It adds 40 tokens to every session and 2,241 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.