creative-brief

creative-brief is a skill for Claude Code from 2233admin/design-pipeline. It costs 92 tokens per session (3,180 once invoked), scanned A, original, MIT.

A structured document that turns a vague motion-project request into specific creative decisions a client can approve. It also provides questions for clarifying what the client wants.

In plain words
What is it for?
Use it to prepare motion-project briefs, turn requests such as “make it cool” into concrete direction, ask discovery questions, and obtain client sign-off.
Why use it?
It prevents work from starting with unclear goals, audience, style, or deliverables. A signed brief gives later project decisions a clear reference point.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the freelance-motion-skills plugin — 5 skills shipped together

Good fit Use it to prepare motion-project briefs, turn requests such as “make it cool” into concrete direction, ask discovery questions, and obtain client sign-off.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/2233admin/design-pipeline/creative-brief
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add 2233admin/design-pipeline --skill creative-brief
Clone the repo
git clone --depth 1 https://github.com/2233admin/design-pipeline

Made for: Claude Code.

Or install freelance-motion-skills, the plugin that ships this one along with the rest of its 5 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for creative-brief

README.md
[![agentmods](https://agentmods.dev/badge/skills/2233admin/design-pipeline/creative-brief/github.svg)](https://agentmods.dev/skills/2233admin/design-pipeline/creative-brief)
Your own site
<a href="https://agentmods.dev/skills/2233admin/design-pipeline/creative-brief"><img src="https://agentmods.dev/badge/skills/2233admin/design-pipeline/creative-brief/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for creative-brief

Your own site · 80×15
<a href="https://agentmods.dev/skills/2233admin/design-pipeline/creative-brief"><img src="https://agentmods.dev/badge/skills/2233admin/design-pipeline/creative-brief.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 92 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 3,180 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00092 $0.03180
Opus 5 $0.00046 $0.01590
Sonnet 5 $0.00018 $0.00636
Haiku 4.5 $0.00009 $0.00318

Measured 5d ago against content hash 3b8c57353a36, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-09, from the pricing page.

Security

Grade A, and why

creative-brief scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 5d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skill/references/iart-motion-skills/upstream/freelance-motion-skills/skills/creative-brief/SKILL.md · 216 lines

How it starts

The opening of the file, as written. The whole thing — 216 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Creative Brief

Convert a vague client ask ("we need a cool animated explainer") into a structured, sign-off-ready creative brief, and generate the exact clarifying questions to send when the client cannot articulate what they want.

When to use

Use when starting any motion project, when a client request lacks the detail needed to scope or quote, when a brief needs to be drafted for client approval, or when a "make it cool" request must be translated into concrete direction. A locked brief is the contract for creative intent; everything downstream (estimate, scope, revisions, delivery) depends on it.

Core principle

A brief is not a wish list — it is a decision document. Every project decision should trace back to one line in the brief. The job is to interrogate eleven dimensions until each has a concrete, written answer, then lock it with a sign-off line. Vague answers are not acceptable; convert each one into a specific, testable statement.

Decision tree — how far to take the brief

The judgment is how much rigour this brief needs and what to do with each gap. Don't over-process a one-day social cutdown; don't under-process a broadcast campaign.

Is the creative intent already clear and agreed in writing?
├─ YES → write a 1-page lightweight brief, confirm, proceed. Don't re-interrogate.
└─ NO → run full 11-dimension interrogation.
        │
        For each dimension, classify the answer:
        ├─ Concrete & testable        → record it, move on.
        ├─ Vague ("cool", "modern")   → run vague-translator → offer bounded choice.
        ├─ Blank                      → pull matching clarifying question (by gap).
        └─ Contradictory / 3 messages → force-rank, surface the conflict to the
                                        decision-maker, do NOT average them.
        │
        Can you proceed without the answer?
        ├─ Cosmetic gap        → write best assumption, flag [ASSUMPTION — confirm].
        └─ Scope/cost-defining → BLOCK. No budget, no air date, no single message,
           gap (budget,           no named placements = stop and resolve before
           date, message,         design. These set the price and the spec.
           distribution)

Read the full file on GitHub · 216 lines

Files

What ships with it

4 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 5d ago First seen · 216 lines · 92 tokens per session scan A 3b8c57353a36

Subscribe to this mod's changes

creative-brief is a skill published in the GitHub repository 2233admin/design-pipeline (9 stars, last pushed 6d ago), licensed MIT. It adds 92 tokens to every session and 3,180 once invoked, about $0.0005 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-04.

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