shopify-admin-marketing-consent-report

Purpose

Scans all customer records and reports the breakdown of email and SMS marketing consent status (subscribed, unsubscribed, pending, never asked). Used for compliance audits, GDPR/CAN-SPAM reviews, and understanding the addressable marketing audience. Read-only — no mutations.

Prerequisites

• Authenticated Shopify CLI session: shopify store auth --store <domain> --scopes read_customers
• API scopes: read_customers

Parameters

Parameter	Type	Required	Default	Description
store	string	yes	—	Store domain (e.g., mystore.myshopify.com)
channel	string	no	both	Consent channel to audit: email, sms, or both
format	string	no	human	Output format: human or json

Safety

ℹ️ Read-only skill — no mutations are executed. Safe to run at any time.

Workflow Steps

1. OPERATION: customers — query Inputs: first: 250, select emailMarketingConsent { marketingState, consentUpdatedAt }, smsMarketingConsent { marketingState, consentUpdatedAt }, pagination cursor Expected output: All customers with consent states; paginate until hasNextPage: false

2. Count customers by consent state for each channel

3. Calculate: addressable audience (subscribed), at-risk (pending), unreachable (unsubscribed/not asked)

GraphQL Operations

# customers:query — validated against api_version 2025-01
query MarketingConsentAudit($after: String) {
  customers(first: 250, after: $after) {
    edges {
      node {
        id
        displayName
        defaultEmailAddress {
          emailAddress
        }
        emailMarketingConsent {
          marketingState
          consentUpdatedAt
          marketingOptInLevel
        }
        smsMarketingConsent {
          marketingState
          consentUpdatedAt
        }
      }
    }
    pageInfo {
      hasNextPage
      endCursor
    }
  }
}

Session Tracking

Claude MUST emit the following output at each stage. This is mandatory.