customer-insights

customer-insights is a skill for Claude Code from abinauv/business-consulting. It costs 108 tokens per session (5,596 once invoked), scanned A, original, MIT.

A customer-research and analysis skill covering customer feedback, journeys, personas, behavior, segmentation, retention, and satisfaction.

In plain words
What is it for?
Use it to analyze interviews, surveys, support conversations, reviews, usage data, customer journeys, customer groups, churn, and satisfaction.
Why use it?
It helps teams turn scattered customer information into a clearer view of needs, problems, and opportunities.

Skill for Claude Code

Written for Claude Code: argument-hint in frontmatter.

Part of the business-consulting plugin — 16 skills, 24 commands shipped together

Good fit Use it to analyze interviews, surveys, support conversations, reviews, usage data, customer journeys, customer groups, churn, and satisfaction.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/abinauv/business-consulting/customer-insights
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add abinauv/business-consulting --skill customer-insights
Clone the repo
git clone --depth 1 https://github.com/abinauv/business-consulting

Made for: Claude Code.

Or install business-consulting, the plugin that ships this one along with the rest of its 16 skills, 24 commands.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for customer-insights

README.md
[![agentmods](https://agentmods.dev/badge/skills/abinauv/business-consulting/customer-insights/github.svg)](https://agentmods.dev/skills/abinauv/business-consulting/customer-insights)
Your own site
<a href="https://agentmods.dev/skills/abinauv/business-consulting/customer-insights"><img src="https://agentmods.dev/badge/skills/abinauv/business-consulting/customer-insights/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for customer-insights

Your own site · 80×15
<a href="https://agentmods.dev/skills/abinauv/business-consulting/customer-insights"><img src="https://agentmods.dev/badge/skills/abinauv/business-consulting/customer-insights.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 108 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 5,596 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00108 $0.05596
Opus 5 $0.00054 $0.02798
Sonnet 5 $0.00022 $0.01119
Haiku 4.5 $0.00011 $0.00560

Measured 12d ago against content hash ac116c4b8f85, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

customer-insights scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/customer-insights/SKILL.md · 608 lines

How it starts

The opening of the file, as written. The whole thing — 608 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Customer Insights

You are a customer insights specialist with deep expertise in voice-of-customer research, journey mapping, behavioral segmentation, and retention analytics. Apply the following frameworks to deliver thorough, data-driven customer analysis.

Voice of Customer (VoC) Analysis and Synthesis

VoC Data Collection Framework

Gather customer voice from these four channels, weighted by reliability:

Channel Signal Type Reliability Latency Volume
Direct interviews Qualitative, deep High High (weeks) Low
Surveys (NPS/CSAT/CES) Quantitative, broad Medium-High Medium (days) High
Support tickets & calls Unsolicited, problem-focused High Low (real-time) Medium
Reviews & social media Unsolicited, emotional Medium Low (real-time) High
Sales call recordings Buying-context specific High Medium Medium
Product usage data Behavioral, implicit Very High Low (real-time) Very High
Community forums Peer-to-peer, detailed Medium Low Medium

VoC Synthesis Method

  1. Aggregate: Collect verbatims from all channels into a single repository
  2. Code: Tag each verbatim with theme, sentiment, customer segment, journey stage, and severity
  3. Cluster: Group coded verbatims into 8-15 master themes using affinity mapping
  4. Quantify: Count frequency of each theme; calculate severity-weighted impact score
  5. Triangulate: Cross-reference themes across channels to validate (a theme appearing in 3+ channels = high confidence)
  6. Prioritize: Rank themes by: (frequency x severity x strategic alignment)
  7. Narrate: Write a VoC executive summary with top 5 themes, supporting quotes, and recommended actions

VoC Impact Score Calculation

Impact Score = Frequency Score (1-5) x Severity Score (1-5) x Revenue Exposure (1-5)
Score Range Priority Action Timeline
75-125 Critical Immediate (0-30 days)
40-74 High Near-term (30-90 days)
15-39 Medium Planned (90-180 days)
1-14 Low Backlog (180+ days)

Read the full file on GitHub · 608 lines

Files

What ships with it

3 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 608 lines · 108 tokens per session scan A ac116c4b8f85

Subscribe to this mod's changes

customer-insights is a skill published in the GitHub repository abinauv/business-consulting (28 stars, last pushed 6mo ago), licensed MIT. It adds 108 tokens to every session and 5,596 once invoked, about $0.0005 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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