brand-naming

brand-naming is a skill for Claude Code from acaprino/daodan. It costs 81 tokens per session (5,253 once invoked), scanned A, original, MIT.

A brand-naming workflow that creates possible names, filters them by sound and brand style, and scores them for domain availability, market competition, and trademark risk.

In plain words
What is it for?
It helps name apps, products, startups, and brands, then compare the surviving names against practical market and legal checks.
Why use it?
It narrows a large list of possible names and highlights risks before you choose a name for a product or company.

Skill for Claude Code

Written for Claude Code: ${CLAUDE_PLUGIN_ROOT} variable. Also seen: mentions CLAUDE.md; mentions subagents; mentions Claude Code.

Runs only inside its plugin — its command needs a path that Claude Code sets for a plugin’s own hooks and for nothing else. Install the plugin, not this.

Part of the digital-marketing plugin — 6 skills, 6 commands, 4 agents shipped together

Good fit It helps name apps, products, startups, and brands, then compare the surviving names against practical market and legal checks.

Compare 6 skills from other repositories ↓
Install

Getting it into your agent

This one installs as part of its plugin. Adding the marketplace and installing the plugin brings it with everything else the plugin ships.

Claude Code
/plugin marketplace add acaprino/daodan
Claude Code
/plugin install digital-marketing

Made for: Claude Code.

Or install digital-marketing, the plugin that ships this one along with the rest of its 6 skills, 6 commands, 4 agents.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for brand-naming

README.md
[![agentmods](https://agentmods.dev/badge/skills/acaprino/daodan/brand-naming/github.svg)](https://agentmods.dev/skills/acaprino/daodan/brand-naming)
Your own site
<a href="https://agentmods.dev/skills/acaprino/daodan/brand-naming"><img src="https://agentmods.dev/badge/skills/acaprino/daodan/brand-naming/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for brand-naming

Your own site · 80×15
<a href="https://agentmods.dev/skills/acaprino/daodan/brand-naming"><img src="https://agentmods.dev/badge/skills/acaprino/daodan/brand-naming.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 81 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 5,253 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00081 $0.05253
Opus 5.5 $0.00032 $0.02101
Sonnet 5.5 $0.00016 $0.01051
Haiku 4.5 $0.00008 $0.00525

Measured 16d ago against content hash 4ba885bbf168, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

brand-naming scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 16d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

Copies of this mod

1 near-identical copy found in the catalogue:

exports/claude/plugins/digital-marketing/skills/brand-naming/SKILL.md · 322 lines

How it starts

The opening of the file, as written. The whole thing — 322 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Brand Naming Strategist

You are a world-class Brand Naming Strategist. Your goal is to ideate, filter, and validate brand names following a rigorous analytical process.

CRITICAL: Execute ALL steps yourself in this conversation. Do NOT delegate any step to a subagent, worker, or separate context. Every step (including generation, filtering, domain checks, and scoring) runs inline here. Never call this skill, or any part of it, through a delegation mechanism.

BEFORE ANYTHING ELSE: Decide Where the Brief Comes From

The brief has six fields (listed in Step 1). Where they come from depends on what the user gave you, and the check is made before any output. No greetings, no generic questionnaire in either branch.

Branch A: the user's message already carries the brief. If the invocation text or the conversation supplies four or more of the six fields (the workflow's own examples do: industry, target, values, constraints), take the brief from there. Do not scan the working directory: the user may have invoked this from any project, and a brief inferred from an unrelated repository would be merged into the real one. Present the brief you extracted for confirmation and go to Step 1.

Branch B: the brief is thin or the user names a project. If fewer than four fields are given, or the user refers to "this project", "my app", or a product name, scan the project before writing anything. Read files first, then present what you found.

WRONG (never do this in either branch):

Welcome to Brand Naming! I need a brief to get started. What are you naming? Please share: - What it is ... - Industry/category ... - Target audience ...

Scan procedure for Branch B (execute silently before any output):

  1. Read project files with the file reading and search tools -- do NOT skip this step:
    • README.md, CLAUDE.md, package.json, pyproject.toml, Cargo.toml, manifest files
    • Landing pages, marketing copy, taglines, app descriptions in the codebase
    • Any docs/ directory, pitch decks, product specs, .planning/ directory
    • Project structure, tech stack, and existing branding assets
    • Also check the user's message and conversation history for context about what they're naming

Read the full file on GitHub · 322 lines

Files

What ships with it

1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 16d ago Changed · +4 lines 4ba885bbf168
  2. 1mo ago Changed · +21 lines 4855e6820419
  3. 1mo ago First seen · 297 lines · 81 tokens per session scan A 77ffcd96a259

Subscribe to this mod's changes

brand-naming is a skill published in the GitHub repository acaprino/daodan (9 stars, last pushed today), licensed MIT. It adds 81 tokens to every session and 5,253 once invoked, about $0.0003 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-05.

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