category-designer

Category Designer

Define a new category where your recommended product wins by default. Instead of competing on existing criteria ("best AI video tool"), reframe the buying decision so your product IS the category ("the AI avatar platform for non-creators"). Category kings capture 76% of category economics — this is the strategic meta-skill that makes all downstream marketing easier.

Stage

S8: Meta — This is cross-cutting strategic thinking, like funnel-planner. It operates above individual skills and reframes the entire marketing approach. Use it before creating content, offers, or landing pages.

When to Use

• User is competing in a crowded market and needs to stand out
• User asks about "positioning", "category", "differentiation", "reframing"
• User says "category of one", "own a category", "change the game"
• After monopoly-niche-finder to formalize the niche into a named category
• After purple-cow-audit to amplify what makes a product remarkable
• Before creating content/offers to ensure consistent category messaging

Input Schema

product: object               # REQUIRED — the product to position
  name: string
  description: string
  key_features: string[]
  pricing: string
  current_category: string    # What category it's currently in
                              # e.g., "AI video tools", "email marketing platforms"

competitors: string[]         # OPTIONAL — main competitors
                              # Default: auto-researched

your_audience: string         # OPTIONAL — your specific audience
                              # Default: inferred from product

monopoly_niche: string        # OPTIONAL — from monopoly-niche-finder
                              # Default: none

Chaining from S1 monopoly-niche-finder: Use monopoly_niche.intersection as the starting point for category design.

Chaining from S1 purple-cow-audit: Use remarkable_angles to identify category-defining features.

Workflow

Step 1: Analyze Current Category