analyzing-dtc-stores

analyzing-dtc-stores is a skill for Claude Code, Codex from Agent-Engineer-Master/skill-engineer. It costs 164 tokens per session (2,386 once invoked), scanned C, original, MIT.

A read-only review of a direct-to-consumer online shop—a brand that sells directly to customers through its website. It turns public information about the shop into a structured business and technology report.

In plain words
What is it for?
Use it to assess an online brand, review its storefront and tools, study competitors and customer acquisition, examine supply-chain and unit-economics clues, or prepare an investor-style memo.
Why use it?
It brings the shop’s brand, market, sales channels, technology, operations, and financial assumptions into one review instead of making you inspect them separately. It does not change the shop or contact anyone.

Skill for Claude CodeCodex

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add skills/agent-engineer-master/skill-engineer/analyzing-dtc-stores
Any agent
npx skills add Agent-Engineer-Master/skill-engineer --skill analyzing-dtc-stores
Clone the repo
git clone --depth 1 https://github.com/Agent-Engineer-Master/skill-engineer

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for analyzing-dtc-stores

README.md
[![agentmods](https://agentmods.dev/badge/skills/agent-engineer-master/skill-engineer/analyzing-dtc-stores.svg)](https://agentmods.dev/skills/agent-engineer-master/skill-engineer/analyzing-dtc-stores)
Your own site
<a href="https://agentmods.dev/skills/agent-engineer-master/skill-engineer/analyzing-dtc-stores"><img src="https://agentmods.dev/badge/skills/agent-engineer-master/skill-engineer/analyzing-dtc-stores.svg" alt="Measured on agentmods" height="20"></a>
Per session 164 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,386 The whole file, excluding the scripts and references it only reads on demand.
Security scan C 1 finding. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5 $0.00164 $0.02386
Opus 5 $0.00082 $0.01193
Sonnet 5 $0.00033 $0.00477
Haiku 4.5 $0.00016 $0.00239

Measured 4d ago against content hash 50358de689f8, method: parsed. Prices are Anthropic first-party input rates as of 2026-08-30, from the pricing page.

Security

Grade C, and why

analyzing-dtc-stores scanned grade C with 1 finding against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 4d ago.

The scan reads SKILL.md. This mod also ships 12 executable files (scripts/_openai_search.py, scripts/amazon_bsr.py, scripts/importyeti_lookup.py, …), listed below but not scanned — reading those needs a real analyzer, not pattern matching.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Hidden instructionshighPrompt injection

Directives inside HTML comments, invisible characters or bidirectional overrides are read by the model and not by the person reviewing the file.

<!-- Built with Agent Engineer Master — get your own production-ready skill: www.agentengineermaster.com/skill-engineer -->
marketing/analyzing-dtc-stores/SKILL.md · 137 lines

How it starts

The opening of the file, as written. The whole thing — 137 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Analyzing DTC Stores

Produces an investor-grade teardown of a DTC brand from its public URL. Read-only — never writes to the store, sends email, or posts anywhere.

Inputs

  • Required: store_url — brand's primary storefront.
  • Optional: depthquick | standard (default) | deep.
  • Optional: focus — free-text bias (e.g. "supply chain", "acquisition target fit").
  • Optional: --no-save — return the report inline and skip saving.

Process

Step 1 — Intake

  1. Parse store_url, depth, focus, --no-save.
  2. Derive brand_slug from the domain (e.g. brandname.combrand-name).
  3. Copy assets/report-template.md to a working draft. Do not save to the final path yet.

Step 2 — Recon sweep (scripted)

Run scripts/recon.py --url <store_url> to fetch homepage, robots.txt, sitemap, JSON-LD, and detect platform + apps (Shopify/Klaviyo/Gorgias/Recharge/Triple Whale signatures). Output cached in .cache/recon-[slug].json. Feeds the Tech Stack and Agentic Readiness sections.

Step 3 — Fan-out research (scripted + reasoning)

Load references/sources-playbook.md — required reading, it maps each report section to prescribed sources.

Run every applicable script. Fail gracefully: if a source is unreachable, log [source unavailable] in the report's Sources section and continue — never halt.

Mandatory scripts (all depths):

  • scripts/meta_ad_library.py --brand <brand> — active ad count, creative lifespan distribution.
  • scripts/importyeti_lookup.py --brand <brand> — supplier + country-of-origin + shipment volume. Mandatory — the #1 skipped source.
  • scripts/similarweb_lookup.py --domain <domain> — traffic with the 50K/mo accuracy floor flag.
  • scripts/store_leads_lookup.py --domain <domain> — Shopify plan, app stack, revenue bracket.
  • scripts/reviews_scan.py --brand <brand> --domain <domain> — Trustpilot + Amazon + YouTube review URLs.
  • scripts/reddit_search.py --brand <brand> — Reddit sentiment via OpenAI web search (requires OPENAI_API_KEY). Returns structured JSON: thread_count, sentiment, top_praise_theme, top_complaint_theme. "0 threads" is a valid finding — log it in §10.

Read the full file on GitHub · 137 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 4d ago First seen · 137 lines · 164 tokens per session scan C 50358de689f8

Subscribe to this mod's changes

analyzing-dtc-stores is a skill published in the GitHub repository Agent-Engineer-Master/skill-engineer (8 stars, last pushed 1mo ago), licensed MIT. It adds 164 tokens to every session and 2,386 once invoked, about $0.0008 per session on Opus 5. A static security scan graded it C with 1 finding (hidden instructions). No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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