audit-brand

audit-brand is a skill for Claude Code, Codex from Agent-Engineer-Master/skill-engineer. It costs 111 tokens per session (2,920 once invoked), scanned A, original, MIT.

A structured review of an existing brand’s positioning, writing style, visual direction, content themes, and overall consistency. It covers both personal brands and direct-to-consumer online stores, where a brand sells products directly to shoppers.

In plain words
What is it for?
Use it for a full brand audit or for focused reviews of positioning, voice, visual consistency, or content pillars. It produces scorecards, checks, recommendations, and an overall coherence verdict.
Why use it?
It helps identify when a brand’s message, appearance, or content has become unclear, inconsistent, or less distinct from competitors. The review turns those findings into specific changes rather than a general opinion.

Skill for Claude CodeCodex

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add skills/agent-engineer-master/skill-engineer/audit-brand
Any agent
npx skills add Agent-Engineer-Master/skill-engineer --skill audit-brand
Clone the repo
git clone --depth 1 https://github.com/Agent-Engineer-Master/skill-engineer

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for audit-brand

README.md
[![agentmods](https://agentmods.dev/badge/skills/agent-engineer-master/skill-engineer/audit-brand.svg)](https://agentmods.dev/skills/agent-engineer-master/skill-engineer/audit-brand)
Your own site
<a href="https://agentmods.dev/skills/agent-engineer-master/skill-engineer/audit-brand"><img src="https://agentmods.dev/badge/skills/agent-engineer-master/skill-engineer/audit-brand.svg" alt="Measured on agentmods" height="20"></a>
Per session 111 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,920 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5 $0.00111 $0.02920
Opus 5 $0.00056 $0.01460
Sonnet 5 $0.00022 $0.00584
Haiku 4.5 $0.00011 $0.00292

Measured 4d ago against content hash 1666295625e1, method: parsed. Prices are Anthropic first-party input rates as of 2026-08-30, from the pricing page.

Security

Grade A, and why

audit-brand scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 4d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

marketing/audit-brand/SKILL.md · 337 lines

How it starts

The opening of the file, as written. The whole thing — 337 lines — stays where its author put it; the contents beside it link to each section on GitHub.

/audit-brand — Brand Positioning Audit & Evolution

Audit brand consistency, refresh positioning, and develop messaging frameworks for an existing brand.

Usage:

  • /audit-brand personal-brand — full audit of personal brand
  • /audit-brand dtc-store — full audit of DTC store brand
  • /audit-brand personal-brand voice — voice-only audit
  • /audit-brand dtc-store positioning — positioning-only refresh

Overview

5 audit modules that can run independently or as a full suite. Each module produces a scorecard section and specific recommendations.

Module What It Checks Output
1. Positioning Is positioning still differentiated? Has competition shifted? Positioning scorecard + refresh recommendations
2. Voice Does content match voice guidelines? Drift detection. Voice consistency score + specific fixes
3. Visual Do visual touchpoints match brand guidelines? Visual consistency checklist
4. Pillars Are content pillars still resonating? Any gaps or drift? Pillar health report
5. Coherence Wolff Olins 3-pillar check: behavior + communication + design aligned? Overall coherence verdict

Full audit: Run all 5 modules sequentially, present combined scorecard. Focused audit: Run only the specified module(s).


Step 0 — Load Context and Identify Brand

Determine which brand from the argument. If ambiguous, ask.

personal-brand:

  1. Read your brand summary file — current state, pillars, thesis
  2. Read your LinkedIn voice guidelines file
  3. Read your X/social voice guidelines file (if it exists)
  4. Read your founder/about-me context file
  5. Read your anti-goals or what-to-avoid file
  6. Glob your recent published posts directory — scan the 5 most recent

dtc-store:

  1. Read your store state/context file — current store state
  2. Read your brand guidelines file (if missing, stop: "No brand guidelines found. Run /build-brand first.")
  3. Read any recent brand strategy notes or memory files

Read the full file on GitHub · 337 lines

Files

What ships with it

4 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 4d ago First seen · 337 lines · 111 tokens per session scan A 1666295625e1

Subscribe to this mod's changes

audit-brand is a skill published in the GitHub repository Agent-Engineer-Master/skill-engineer (8 stars, last pushed 1mo ago), licensed MIT. It adds 111 tokens to every session and 2,920 once invoked, about $0.0006 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.