market-research-reports

Market Research Reports

Purpose

Create decision-focused market reports whose claims, calculations, assumptions, and uncertainties can be audited. Match depth and format to the question and evidence. There is no required length, chapter count, visual count, or output format.

Do not:

• imitate or imply affiliation with a consulting, analyst, or research brand;
• invent citations, quotes, market shares, or paid-market figures;
• present TAM/SAM/SOM or a forecast as one certain truth;
• treat a framework, chart, or fluent narrative as evidence;
• provide investment, legal, antitrust, tax, accounting, or regulatory advice.

Operating principles

1. Define before sizing. Fix product, customer, geography, channel, period, measure, unit, denominator, currency/base year, and taxonomy.
2. Map every claim. Every factual or quantitative claim has a claim ID and exact source IDs.
3. Separate statement types. Distinguish facts, estimates, calculations, forecasts, opinions, and recommendations.
4. Prefer primary evidence. Use official statistics, regulator records, filed company disclosures, and transparent original studies before secondary synthesis.
5. Preserve uncertainty. Retain source conflicts, revisions, scenario ranges, sensitivity, and limitations.
6. Keep methods reproducible. Use local structured inputs and deterministic calculations when practical.
7. Collect lawfully and ethically. No deception, PII disclosure, access circumvention, confidential material, or trade-secret acquisition.

Workflow

1. Establish the research contract

Clarify:

• decision, audience, deadline, and materiality threshold;
• formal market definition and adjacent exclusions;
• buyer, payer, user, transaction, and value-chain level;
• geography and treatment of imports, exports, and channels;
• historical period, forecast period, and retrieval cutoff;
• revenue/expenditure, gross output/value added, units, capacity, users, or another measure;
• stock/flow, gross/net, taxes, and denominator;
• currency, base year, and nominal/real/current/constant basis;
• industry and product classification with version;
• permitted data sources, primary research, confidentiality, and output format.