brand-voice

brand-voice is a skill for Claude Code from agility/mcp-server. It costs 74 tokens per session (475 once invoked), scanned A, original, Apache-2.0.

A writing and editing guide for matching an organisation's brand voice, meaning its usual tone, wording, and style. It uses a supplied style guide or studies existing published copy when no guide is available.

In plain words
What is it for?
It is for writing or reviewing website copy, articles, headlines, calls to action, search-result descriptions, emails, and social posts.
Why use it?
It reduces inconsistent wording and prevents unsupported claims in public content. It also gives the agent a process for handling missing guidance instead of silently guessing.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the agility-cms plugin — 9 skills, 2 MCP servers shipped together

Good fit It is for writing or reviewing website copy, articles, headlines, calls to action, search-result descriptions, emails, and social posts.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/agility/mcp-server/brand-voice
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add agility/mcp-server --skill brand-voice
Clone the repo
git clone --depth 1 https://github.com/agility/mcp-server

Made for: Claude Code.

Or install agility-cms, the plugin that ships this one along with the rest of its 9 skills, 2 MCP servers.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for brand-voice

README.md
[![agentmods](https://agentmods.dev/badge/skills/agility/mcp-server/brand-voice/github.svg)](https://agentmods.dev/skills/agility/mcp-server/brand-voice)
Your own site
<a href="https://agentmods.dev/skills/agility/mcp-server/brand-voice"><img src="https://agentmods.dev/badge/skills/agility/mcp-server/brand-voice/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for brand-voice

Your own site · 80×15
<a href="https://agentmods.dev/skills/agility/mcp-server/brand-voice"><img src="https://agentmods.dev/badge/skills/agility/mcp-server/brand-voice.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 74 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 475 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00074 $0.00475
Opus 5.5 $0.00030 $0.00190
Sonnet 5.5 $0.00015 $0.00095
Haiku 4.5 $0.00007 $0.00047

Measured 2d ago against content hash 7c7bdbc6f90a, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

brand-voice scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

plugins/agility-cms/skills/brand-voice/SKILL.md · 50 lines

What it actually says

Brand voice

Find the guidelines

Use the organization's own guidelines. Look, in this order, for:

  1. a guidelines document the user attached or pointed to in this conversation
  2. a brand or style guide stored in their Agility instance (search for "brand", "style guide" or "voice" with search_instance)
  3. their existing published copy: read three or four strong pages or articles and describe the voice you see (sentence length, person, formality, words they use and avoid)

If none of these exist, say so, describe the voice you will use, and ask the user to confirm it before writing much.

Read the guidelines fresh each time. Do not rely on a version from earlier in the conversation if the user may have changed it.

Write

  • Decide the one point the piece must make before drafting.
  • Follow the guidelines' rules on person, tone, vocabulary, capitalization, punctuation and calls to action.
  • Be specific. A line that could appear unchanged on a competitor's site is too generic; rewrite it with something only this organization can say.
  • Do not state facts, numbers, rankings, prices, customer names or quotes that you cannot verify from the user's material. Flag them instead.
  • Do not disparage competitors.

Check before handing it over

Run the guidelines' own checklist if they have one. Otherwise check:

  • Does it follow every explicit rule in the guidelines?
  • Does it lead with what the reader gets?
  • Is every claim supported by the user's material?
  • Are headlines and calls to action consistent with the rest of the site?

Report like an editor

When reviewing someone's copy, start with what works, then what to change and why, quoting the guideline that applies. Criticize the copy, not the writer. Give a revised version, and list anything you flagged for the user to verify.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 2d ago First seen · 50 lines · 74 tokens per session scan A 7c7bdbc6f90a

Subscribe to this mod's changes

brand-voice is a skill published in the GitHub repository agility/mcp-server (0 stars, last pushed 2d ago), licensed Apache-2.0. It adds 74 tokens to every session and 475 once invoked, about $0.0003 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-11-06.

Related

brand-voice compared with skills from other repositories

brand-voice next to 6 skills from other repositories
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brand-voiceagility/mcp-serverSkill02d agoApache-2.0A74Claude Code
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