email-sequence

Email Sequence Designer

Designs complete email automation sequences with strategic timing, persuasive copy, and conditional logic.

Quick Reference

Sequence Type	Emails	Duration	Best For
Welcome Series	4-6	14 days	New subscribers
Nurture	6-10	6-10 weeks	Education, engagement
Re-engagement	3-5	28 days	Inactive subscribers
Abandoned Cart	3	3 days	E-commerce recovery
Post-Purchase	4-6	30 days	Customer experience
Review Request	1-2	1-24 hours	Social proof
Custom	Variable	Variable	Specific goals

Execution Protocol

Step 1: Load Context

Read the business profile for context:

• email-profile.md (project root)

Load reference files for frameworks and benchmarks:

• references/copy-frameworks.md
• references/benchmarks.md

Step 2: Gather Sequence Requirements

Ask the user:

1. Sequence type: welcome, nurture, re-engagement, abandoned-cart, post-purchase, review-request, or custom
2. If custom: goal, trigger event, desired email count, preferred cadence, tone

Confirm business context from profile:

• Industry
• Target audience
• Brand voice
• Primary offer/product

Step 3: Design Sequence Architecture

Based on sequence type, define:

• Total number of emails
• Timing between emails
• Framework assignment per email
• Conditional logic rules
• KPI targets

Step 4: Generate Each Email

For each email in sequence, create:

1. Position and timing: Email X, Day Y or Hours after trigger
2. Subject lines: 3 variants with scores (60-100)
3. Preheader text: 30-80 characters
4. Email body: Full copy following assigned framework
5. CTA: Button text and link placeholder
6. Conditional logic: What happens based on engagement

Step 5: Add Implementation Guidance

Include:

• Platform setup notes
• A/B test recommendations
• KPI benchmarks for this sequence type
• Segment considerations

Sequence Type Templates