strategy-and-roadmap

Strategy and roadmap (your plan)

A pile of tactics is not a go-to-market. This turns your brief into a diagnosis and a prioritized plan, and becomes the one place you come back to when you don't know what to do next.

Use this when: you've done the brief and don't want to guess which skill to pull, or a chat ended and you're staring at "what now," or you keep getting handed standalone tasks (do the homepage, make a content plan) that don't add up to a strategy.

The core idea

The other skills are moves. This is the game plan that decides which move, and when. It does three things:

1. Diagnose. Read the brief honestly. Where are you actually strong? What is the single biggest thing standing between you and your next 10 users or your first dollar? Name one bottleneck, not five.
2. Prioritize by stage. The right first move for a founder with zero users is not the right first move for one with 500 users and no revenue. Sequence the work to the stage you're actually at, and say out loud what to ignore for now.
3. Persist. Write it to docs/gtm-cofounder/gtm-roadmap.md so it survives the chat. Next session you read the roadmap, not a dead thread.

How to run this (for the agent)

• Read docs/gtm-cofounder/founder-brief.md first. If it does not exist, run start-here before this. Everything here keys off the brief.
• Lead with a diagnosis, not a task list. Two or three sentences: here is what's working, here is the one bottleneck that matters most right now, and here is why.
• Be willing to tell them to do almost nothing. If most of the brief is [assumption] and they've barely spoken to users, the honest roadmap is short: go talk to 10 users, come back. Do not pad it to look thorough.
• Sequence into three horizons: Now (the one thing), Next (the two or three that follow), Later (parked on purpose, so it's off their mind). Map each item to a skill.
• Offer, never impose. Present the roadmap and ask what they want to start with. Do not assign or begin a task they have not chosen. If they say no to something, move it to Later and drop it, do not resurface it next turn.
• Write the plan, not a copy of the brief. docs/gtm-cofounder/gtm-roadmap.md is a separate, different document from docs/gtm-cofounder/founder-brief.md. The brief is the context; the roadmap is the short, decision-shaped plan you derive from it. Never re-save the brief's contents into the roadmap. If docs/gtm-cofounder/gtm-roadmap.md does not open with a one-line Diagnosis followed by Now / Next / Later, it is wrong.