who-is-this-for

who-is-this-for is a skill for Claude Code from AIDevGTM/gtm-cofounder. It costs 50 tokens per session (1,149 once invoked), scanned A, original, MIT.

A framework for defining a specific ideal customer profile (ICP), meaning the kind of customer most likely to need and adopt a product, along with the different people involved in buying it.

In plain words
What is it for?
Use it to identify likely users, internal advocates, decision-makers, and people who are clearly not a fit.
Why use it?
It prevents vague targeting such as “all developers” and separates the person who uses a tool from the person who approves its purchase.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the gtm-cofounder plugin — 19 skills shipped together

Good fit Use it to identify likely users, internal advocates, decision-makers, and people who are clearly not a fit.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/aidevgtm/gtm-cofounder/02-who-is-this-for
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add AIDevGTM/gtm-cofounder --skill 02-who-is-this-for
Clone the repo
git clone --depth 1 https://github.com/AIDevGTM/gtm-cofounder

Made for: Claude Code.

Or install gtm-cofounder, the plugin that ships this one along with the rest of its 19 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for who-is-this-for

README.md
[![agentmods](https://agentmods.dev/badge/skills/aidevgtm/gtm-cofounder/02-who-is-this-for/github.svg)](https://agentmods.dev/skills/aidevgtm/gtm-cofounder/02-who-is-this-for)
Your own site
<a href="https://agentmods.dev/skills/aidevgtm/gtm-cofounder/02-who-is-this-for"><img src="https://agentmods.dev/badge/skills/aidevgtm/gtm-cofounder/02-who-is-this-for/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for who-is-this-for

Your own site · 80×15
<a href="https://agentmods.dev/skills/aidevgtm/gtm-cofounder/02-who-is-this-for"><img src="https://agentmods.dev/badge/skills/aidevgtm/gtm-cofounder/02-who-is-this-for.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 50 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,149 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00050 $0.01149
Opus 5 $0.00025 $0.00575
Sonnet 5 $0.00010 $0.00230
Haiku 4.5 $0.00005 $0.00115

Measured 13d ago against content hash 5daf250c91ea, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

who-is-this-for scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 13d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/02-who-is-this-for/SKILL.md · 81 lines

How it starts

The opening of the file, as written. The whole thing — 81 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Who is this for?

"Developers" is not a market. It's a medium. If your ICP doesn't exclude anyone, it isn't one.

Use this when: you describe your user as "developers" or "engineering teams," you can't name a person who is clearly not a fit, or you're aiming your messaging at the VP of Engineering because they have the budget.

The core idea

A usable ICP is specific enough that some people are obviously out. "Every developer" gives you nothing to say, because a message that speaks to everyone speaks to no one. Sharpen until exclusion is possible.

And in almost every AI/dev-tool sale there is more than one person: the developer who adopts is rarely the person who pays. Market to the adopter; sell to the buyer. Confuse the two and you get great meetings and no decisions.

Framework 1: The personas in the sale (Frankl)

Map who plays each role. You need all of them for a complex sale; skip one and the deal stalls.

Persona Cares about Role in the sale
Alpha Dev "What's possible?" Lives in the future. No budget. Finds you, experiments, advocates internally, creates social proof
Empowered CTO Kairos, weeks off a release cycle, competitive edge. Has budget. Approves spend and strategic fit
VP Engineering Team velocity, DX, quality at scale. Fears downtime/security Evaluates feasibility, tests in staging
SRE / Platform Eng Reliability, less toil. Reads your code before your copy. Gatekeeps operational risk

The Alpha Dev is not your long-term customer. They chase the next shiny thing. You need them anyway: they carry new tech to the people who pay.

Framework 2: Jobs to be done, not demographics (Czakon)

A job title is not actionable; a job is. Write it as:

When [situation], I want to [motivation], so I can [expected outcome].

Example: "When I inherit a service with no tests, I want to generate a safety net fast, so I can refactor without fear." That sentence tells you the trigger, the pain, and the win. A demographic never does.

Read the full file on GitHub · 81 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 13d ago First seen · 81 lines · 50 tokens per session scan A 5daf250c91ea

Subscribe to this mod's changes

who-is-this-for is a skill published in the GitHub repository AIDevGTM/gtm-cofounder (276 stars, last pushed 5d ago), licensed MIT. It adds 50 tokens to every session and 1,149 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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