positioning-and-story

positioning-and-story is a skill for Claude Code from AIDevGTM/gtm-cofounder. It costs 51 tokens per session (1,053 once invoked), scanned A, original, MIT.

A messaging framework for presenting the developer as the person solving a problem, while a real industry change creates urgency and the product acts as guidance.

In plain words
What is it for?
Use it to shape homepage copy, product stories, and before-and-after examples that explain the problem, the obstacles, and the desired outcome.
Why use it?
It helps when a product description sounds like competitors or explains features without showing why the problem matters now.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the gtm-cofounder plugin — 19 skills shipped together

Good fit Use it to shape homepage copy, product stories, and before-and-after examples that explain the problem, the obstacles, and the desired outcome.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/aidevgtm/gtm-cofounder/04-positioning-and-story
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add AIDevGTM/gtm-cofounder --skill 04-positioning-and-story
Clone the repo
git clone --depth 1 https://github.com/AIDevGTM/gtm-cofounder

Made for: Claude Code.

Or install gtm-cofounder, the plugin that ships this one along with the rest of its 19 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for positioning-and-story

README.md
[![agentmods](https://agentmods.dev/badge/skills/aidevgtm/gtm-cofounder/04-positioning-and-story/github.svg)](https://agentmods.dev/skills/aidevgtm/gtm-cofounder/04-positioning-and-story)
Your own site
<a href="https://agentmods.dev/skills/aidevgtm/gtm-cofounder/04-positioning-and-story"><img src="https://agentmods.dev/badge/skills/aidevgtm/gtm-cofounder/04-positioning-and-story/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for positioning-and-story

Your own site · 80×15
<a href="https://agentmods.dev/skills/aidevgtm/gtm-cofounder/04-positioning-and-story"><img src="https://agentmods.dev/badge/skills/aidevgtm/gtm-cofounder/04-positioning-and-story.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 51 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,053 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00051 $0.01053
Opus 5 $0.00026 $0.00526
Sonnet 5 $0.00010 $0.00211
Haiku 4.5 $0.00005 $0.00105

Measured 13d ago against content hash 5ad4d60b6f37, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

positioning-and-story scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 13d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/04-positioning-and-story/SKILL.md · 80 lines

How it starts

The opening of the file, as written. The whole thing — 80 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Positioning & story

Your story is boring without a villain. And you are not the hero of it. The developer is. You're the wise advisor who hands them a better weapon.

Use this when: your homepage explains what your product does before it names the problem, your positioning is interchangeable with three competitors, or nobody feels any urgency to act now.

The core idea

Developers don't buy features; they hire a tool to defeat something that's making their life worse. Get the roles right:

  • Hero = the developer (never the vendor, never the product)
  • Villain = the undeniable trend making the pain worse every day
  • Wise Advisor = you, arriving with a gift (the product)
  • Inciting event = the change in the world that forces the hero to act now

No villain → no urgency → no story → no conversion.

Framework: the 3-part story (Frankl)

  1. Inciting event: introduce the hero and the villain; the world changed and the hero can't stay put.
  2. Obstacles: a series of specific challenges, each solved with your help, best told as mini before/afters: "Before X, we had [problem]. Now [measured result]."
  3. Resolution: villain defeated (for now), specific results, hero shares the wisdom → that's your testimonial.

The benchmark (EngFlow):

"Slow builds waste your time. Standard build tools can't handle today's codebases. Speed up builds now to keep engineers in flow."

  • Pain: slow builds waste your time
  • Villain: standard tools can't handle modern complexity
  • Hero: engineers, kept in flow
  • Wise Advisor: the build experts

Good villains: cloud-cost sprawl · tool fragmentation · compounding tech debt · flaky pipelines · observability gaps · manual deploys · YAML sprawl · agents you can't trust in prod.

Framework: the 4 levels of differentiation (Frankl)

Compete as high up this ladder as you can. Feature wars are a race to the bottom.

Level Type Sounds like Grade
1 Feature "we have X, they don't" D
2 Benefit "we save you time" C
3 Customer segment "for CTOs under release pressure with compliance" B
4 Problem "the only fix for [problem no one else has named]" A

Read the full file on GitHub · 80 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 13d ago First seen · 80 lines · 51 tokens per session scan A 5ad4d60b6f37

Subscribe to this mod's changes

positioning-and-story is a skill published in the GitHub repository AIDevGTM/gtm-cofounder (276 stars, last pushed 5d ago), licensed MIT. It adds 51 tokens to every session and 1,053 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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