market-to-devs-sell-to-buyers

market-to-devs-sell-to-buyers is a skill for Claude Code from AIDevGTM/gtm-cofounder. It costs 67 tokens per session (977 once invoked), scanned A, original, MIT.

A go-to-market guide for turning developer adoption into paid usage by helping users champion a product internally and choosing a suitable sales model.

In plain words
What is it for?
Use it to compare open source, product-led growth, inbound marketing, and sales-led approaches, then support developer champions in budget discussions.
Why use it?
It addresses the situation where developers use or recommend a free tool but the people who control the budget never approve payment.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the gtm-cofounder plugin — 19 skills shipped together

Good fit Use it to compare open source, product-led growth, inbound marketing, and sales-led approaches, then support developer champions in budget discussions.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/aidevgtm/gtm-cofounder/11-market-to-devs-sell-to-buyers
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add AIDevGTM/gtm-cofounder --skill 11-market-to-devs-sell-to-buyers
Clone the repo
git clone --depth 1 https://github.com/AIDevGTM/gtm-cofounder

Made for: Claude Code.

Or install gtm-cofounder, the plugin that ships this one along with the rest of its 19 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for market-to-devs-sell-to-buyers

README.md
[![agentmods](https://agentmods.dev/badge/skills/aidevgtm/gtm-cofounder/11-market-to-devs-sell-to-buyers/github.svg)](https://agentmods.dev/skills/aidevgtm/gtm-cofounder/11-market-to-devs-sell-to-buyers)
Your own site
<a href="https://agentmods.dev/skills/aidevgtm/gtm-cofounder/11-market-to-devs-sell-to-buyers"><img src="https://agentmods.dev/badge/skills/aidevgtm/gtm-cofounder/11-market-to-devs-sell-to-buyers/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for market-to-devs-sell-to-buyers

Your own site · 80×15
<a href="https://agentmods.dev/skills/aidevgtm/gtm-cofounder/11-market-to-devs-sell-to-buyers"><img src="https://agentmods.dev/badge/skills/aidevgtm/gtm-cofounder/11-market-to-devs-sell-to-buyers.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 67 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 977 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00067 $0.00977
Opus 5 $0.00034 $0.00489
Sonnet 5 $0.00013 $0.00195
Haiku 4.5 $0.00007 $0.00098

Measured 12d ago against content hash f5c88f56fd56, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

market-to-devs-sell-to-buyers scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/11-market-to-devs-sell-to-buyers/SKILL.md · 69 lines

How it starts

The opening of the file, as written. The whole thing — 69 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Market to devs, sell to buyers

The developer who adopts your tool is almost never the person who pays for it. Win the developer's heart; then hand them the ammunition to win the budget conversation for you.

Use this when: you have stars, signups, and a beloved free tier, and a revenue line of zero.

The core idea (Czakon)

Market to developers, sell to decision-makers. Developers evaluate and adopt; buyers (CTO/VP/procurement) approve money. Your growth engine is the developer champion who sells internally, so your job is to make them look smart to their boss.

Framework: GTM models that work (Czakon)

Pick the one that fits your product and ICP; don't run all four half-heartedly.

Model Fits when The motion
Open source infra/dev-tool, trust & inspectability matter OSS core → adoption → paid cloud/enterprise
PLG / self-serve fast time-to-value, dev = buyer for small teams free tier → usage → expand → sales-assist on big accounts
Inbound you can own the problem's content/SEO educate on the problem → capture → nurture
Sales-led / ABM high ACV, complex enterprise, few big logos target named accounts, land via a dev champion

Most dev tools are PLG + a sales-assist overlay for the accounts worth a human.

Framework: enable the champion (Czakon + Frankl)

Give the developer what they need to sell up:

  • The Kairos case for their boss (weeks off a release cycle, risk reduced), see value-prop-that-converts.
  • A one-pager / ROI snippet they can paste into an internal thread.
  • Security/compliance answers the buyer will ask (SOC 2, data handling), the CTO's real fears.
  • Proof: attributed results from peers at comparable companies.

Persona → sale map (Frankl): Alpha Dev finds & advocates → VPE/SRE validate feasibility → Empowered CTO approves budget → procurement handles terms (late, enterprise only). A complex sale needs a "what's in it for me" for each. Nail one persona and you get great meetings and no decisions.

Read the full file on GitHub · 69 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 69 lines · 67 tokens per session scan A f5c88f56fd56

Subscribe to this mod's changes

market-to-devs-sell-to-buyers is a skill published in the GitHub repository AIDevGTM/gtm-cofounder (276 stars, last pushed 5d ago), licensed MIT. It adds 67 tokens to every session and 977 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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