founder-led-content

founder-led-content is a skill for Claude Code from AIDevGTM/gtm-cofounder. It costs 53 tokens per session (908 once invoked), scanned A, original, MIT.

A guide to building trust with developers by teaching about a problem instead of only announcing product features.

In plain words
What is it for?
Use it to shape technical articles, talks, teardowns, a point of view, and a more useful GitHub README strategy.
Why use it?
It gives founders a practical way to become known for useful technical knowledge when ordinary marketing feels unconvincing or product updates attract little attention.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the gtm-cofounder plugin — 19 skills shipped together

Good fit Use it to shape technical articles, talks, teardowns, a point of view, and a more useful GitHub README strategy.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/aidevgtm/gtm-cofounder/14-founder-led-content
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add AIDevGTM/gtm-cofounder --skill 14-founder-led-content
Clone the repo
git clone --depth 1 https://github.com/AIDevGTM/gtm-cofounder

Made for: Claude Code.

Or install gtm-cofounder, the plugin that ships this one along with the rest of its 19 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for founder-led-content

README.md
[![agentmods](https://agentmods.dev/badge/skills/aidevgtm/gtm-cofounder/14-founder-led-content/github.svg)](https://agentmods.dev/skills/aidevgtm/gtm-cofounder/14-founder-led-content)
Your own site
<a href="https://agentmods.dev/skills/aidevgtm/gtm-cofounder/14-founder-led-content"><img src="https://agentmods.dev/badge/skills/aidevgtm/gtm-cofounder/14-founder-led-content/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for founder-led-content

Your own site · 80×15
<a href="https://agentmods.dev/skills/aidevgtm/gtm-cofounder/14-founder-led-content"><img src="https://agentmods.dev/badge/skills/aidevgtm/gtm-cofounder/14-founder-led-content.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 53 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 908 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00053 $0.00908
Opus 5 $0.00026 $0.00454
Sonnet 5 $0.00011 $0.00182
Haiku 4.5 $0.00005 $0.00091

Measured 13d ago against content hash 9f82f43a8db4, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

founder-led-content scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 13d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/14-founder-led-content/SKILL.md · 60 lines

How it starts

The opening of the file, as written. The whole thing — 60 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Founder-led content

You don't have to "do marketing." You have to become the person developers trust on the problem. Sell the category, not the product, and let the authority pull people in.

Use this when: content feels slimy so you avoid it, your "blog" is a changelog, or a competitor is quietly becoming the go-to voice while you ship in silence.

The core idea

Developers reward technical depth, honesty, and a real point of view, and punish polished fluff. The move isn't promotion; it's education. Be the trusted expert on the problem, take a stance on where the space is heading, and the product sells itself as the obvious answer.

Before product-market fit, only the founder can do this. It's the #2 hire (DevRel) later, not now.

Framework: authority positioning (Frankl)

  • Own the problem, not just the product page. Talks, posts, teardowns, a distinctive thesis.
  • Sell the category: teach the problem, describe the need for "a tool like this," share results, without proactively pitching (that trips developer defenses).
  • Have an actual point of view on where the industry is going. A trusted expert has opinions; a vendor has features.

The "O'Reilly book" content plan (Frankl): imagine the definitive book on your problem, ~10 chapters, ~10 sections each. That's ~100 genuinely useful pieces mapped out. Publish against the outline consistently. You're writing the book that makes you the authority.

Framework: content & GitHub as distribution (Czakon)

  • Teach the problem space (DigitalOcean model): tutorials and deep dives that are useful even if the reader never buys. Curiosity-feeding > promotional.
  • README = your real landing page for an OSS/dev tool: what it is (one line) → why it exists → quickstart in <5 min → a copy-pasteable example → badges/social proof. A developer decides from the README, not your website.
  • Repo SEO: put the actual search terms in the repo name, description, and topics; developers (and Google) find repos by problem keywords.
  • Authenticity over polish: first-person, real, transparent. A rough honest post beats a glossy empty one.

Read the full file on GitHub · 60 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 13d ago First seen · 60 lines · 53 tokens per session scan A 9f82f43a8db4

Subscribe to this mod's changes

founder-led-content is a skill published in the GitHub repository AIDevGTM/gtm-cofounder (276 stars, last pushed 5d ago), licensed MIT. It adds 53 tokens to every session and 908 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

Related

Other skills, from other repositories

git-phase-restore

Autonomous Git-based project phase restoration. Uses Git history (commits, tags, branches, diffs, semantic messages) to identify and restore any development phase automatically. Trigger for: "restore to when X worked", "go back to before Y broke", "show project phases", "undo the last feature", "roll back to [phase]"…

mahmoud20138/Tradecraft · 165 tokens

github-actions-trigger

Trigger GitHub Actions workflows from Claude Code. Auto-run tests, deploy, or validate when skills like run-pre-commit-checks complete.

mahmoud20138/Tradecraft · 32 tokens

e2b-sandboxes

E2B open-source cloud sandboxes for executing AI-generated code securely. USE FOR: run code in sandbox, e2b, code interpreter, execute AI code, secure code execution, isolated environment, AI coding agent execution, run untrusted code, cloud sandbox, code execution API, python sandbox cloud, AI agent code runner, safe…

mahmoud20138/Tradecraft · 82 tokens

screenshot-automation

Automatically captures, crops, and beautifies screenshots from URLs for your portfolio or docs.

akhilkannur/marketing-agent-blueprints · 22 tokens

exploratory-data-analysis

Perform bounded, local exploratory analysis of explicitly supported scientific files. Use for redacted CSV/TSV/JSON profiles; optional NumPy, HDF5, FASTA/FASTQ, and basic image metadata inspection; missingness/leakage audits; outlier and transformation sensitivity; and rigorous EDA report scaffolds. Other domain…

K-Dense-AI/scientific-agent-skills · 83 tokens

google-ads-audit

Google Ads account audit and business context setup. Use for account-health audits and business-context setup. Trigger on "audit my ads", "ads audit", "set up my ads", "onboard", "account overview", "how's my account", "ads health check", "what should I fix in my ads", or when the user is new to NotFair and hasn't run…

nowork-studio/notfair-plugin · 86 tokens