launch

Launch Theme Design System

Direction

Use a confident, precise and calm layout like the best product sites (Linear, Vercel, Stripe, Resend): lots of whitespace, one clear message per section and the product itself as the main visual. Lead with the outcome for the user, show the product right below the hero, then prove it with customer logos, features, numbers and testimonials, and close with pricing, questions and a call to action. Show real product screenshots or clean UI mockups; avoid generic stock photos of people pointing at screens, abstract 3D blobs and decorative illustrations without meaning.

Foundations

• Use only the markup and classes supplied by ./theme/views/.
• Use system fonts (Inter or Geist if installed) with tight letter-spacing on headings, monospace for dates and code, and the existing --pico-* variables.
• Keep page content within a 1200px maximum width and text sections within 46rem.
• Use zinc neutrals (#09090B, #3F3F46, #71717A, #FAFAFA) for text and surfaces, indigo (#4F46E5, #A5B4FC in dark mode) for links, primary buttons and glows, and the indigo to violet to cyan gradient only for accents in headlines (*...*), icon tiles and figures.
• Support light and dark mode; never place fixed light colors on themeable backgrounds.
• Use 0.75rem corners, pill-shaped buttons and badges and thin borders instead of heavy shadows.

Components

• Hero: centered text with a pill eyebrow for news ("New: …"), a headline of at most eight words with an accent in *...*, one sentence of text, a primary and a secondary action, and a wide 16:10 product screenshot in files.
• Logos: cards in the badges layout with company names and optional monochrome logos directly below the hero.
• Features: cards in three columns with six items form a bento grid; give the 1st and 4th card a longer text because they span two columns, and use white line icons as SVG images.
• Feature details: image-text with grid-end/grid-start alternating, a screenshot, an H2 with an accent, a sentence and three bullet points starting with a bold keyword.
• Figures: cards in the figures layout with four short numbers (uptime, customers, speed, rating).
• Testimonials: six quotes with name, role and company and round portraits; put the strongest quote first.
• Pricing: three or four plans with monthly and yearly prices (same unit values in every plan), a free plan, one highlighted plan with the badge "Most popular" and an enterprise plan with "Custom" and a "Talk to sales" link. For checkout, set access, url and price id, kind, interval, currency and reference. Follow with a comparison table and questions about billing.
• Changelog: a vertical timeline with dates as labels, the release as title and Markdown bullet lists with the changes, newest first.
• FAQ: six questions with short, direct answers about the free plan, billing, data storage and discounts.
• Call to action: one cta before the footer with a headline accent, a short sentence and two buttons.
• Footer: cards with a short product blurb first, then product, company and legal links; the layout adds the status link, notice and copyright.
• Product details: the product config adds the SoftwareApplication JSON-LD, the announcement bar, "Sign in" and "Get started" in the header and the status pill in the footer.