static-ads

Static Ads

Recreates a winning ad format with the brand's own products and copy.

Output saved to ./brands/[brand-name]/static-ads/[output-name]/.

Step 1 — Select brand Scan ./brands/ for subfolders that contain a brand-identity/visual-guidelines.md file.

• One brand found: use it automatically and confirm: "Using brand: [name]"
• Multiple brands found: list them and ask which to use
• None found: tell the user to run /brand first

Step 2 — Upload ad format reference Create the shared ad references folder if it doesn't exist:

bash

mkdir -p brands/[brand-name]/static-ads/ad-references Ask:

"Drop the ad format you want to recreate into: brands/[brand-name]/static-ads/ad-references/ Name it descriptively — e.g. calling-screen.jpg, iMessage-format.png. Let me know the filename when it's in."

Wait for the user to confirm. Then read the image from disk using the Read tool.

Analyse it internally. Do not share the analysis or prompt template with the user. Extract:

• Ad format type — e.g. iMessage conversation, countdown urgency, ingredient spotlight, testimonial card, before/after, price reveal
• Layout structure — background colour/texture, sections from top to bottom, visual hierarchy, whitespace logic
• Typography treatment — font weights, sizes, capitalisation, colour usage per text role
• Copy framework — every text slot that exists: its role (headline, subheadline, body, message bubble, CTA, disclaimer, badge, etc.), its tone (casual, urgent, clinical, social), and its position
• Product placement — how the product appears: size, position, angle, crop, lighting treatment, whether it floats or sits in context
• Brand signals — logo placement, colour palette usage, any visual motifs

Extract layout zones — express each content zone as a fraction of total frame height (0.0 = top edge, 1.0 = bottom edge). Use these zone names where applicable:

• text_zone — where headline and sub-headline sit
• product_zone — where the product is placed
• button_zone — where the CTA button sits
• disclaimer_zone — where the disclaimer text sits

Example for a calling-screen format:

json

"layout_zones": { "text_zone": {"top": 0.10, "bottom": 0.35}, "product_zone": {"top": 0.40, "bottom": 0.77}, "button_zone": {"top": 0.81, "bottom": 0.91}, "disclaimer_zone": {"top": 0.91, "bottom": 0.97} } These zones are used to generate a brand-neutral wireframe at the target aspect ratio. The wireframe is what gets passed to GPT-image-2 as Image 1 — not the original ad. This eliminates color, typeface, and style contamination from the reference, and there is no aspect ratio conflict regardless of the source format.

Construct a prompt template using the zone-based pattern described in Step 7. Store it internally. Do not show it to the user.

Step 3 — Select product(s) and copy variation count Ask in one message:

"Which product would you like to feature? And how many copy variations do you want?"

Finding product images — always follow this order:

1. Check local folders first:

• brands/[brand-name]/brand-identity/product-images/
• brands/[brand-name]/brand-identity/uploads/ (if it exists)

1. If no matching images found locally — fetch from the brand's website:

Check products.json for a matching product_url. If found, fetch it. If not found, use WebFetch on the brand's main site (from visual-guidelines.md or products.json domain) to search for the product — e.g. fetch [brand-domain]/products or [brand-domain]/collections/all. If multiple products match the name (e.g. several flavours or sizes), list them and ask the user which to use before proceeding. Once the correct product page is identified, WebFetch it and extract all product image URLs. Download each image using curl and save to brands/[brand-name]/brand-identity/product-images/ with a descriptive filename (e.g. electrolytes-sachet-front.jpg). Add the product to products.json if it isn't already there. 3. If images still can't be retrieved (page blocked, images not accessible, wrong product): ask the user to drop images into brands/[brand-name]/brand-identity/product-images/.