brand-voice-design

brand-voice-design is a skill for Claude Code from alexclowe/awesome-claude-cowork-plugins. It costs 24 tokens per session (434 once invoked), scanned A, original, MIT.

A guide to keeping a brand's written and visual style consistent across digital designs. It covers design tokens, which are named values for things such as color, type, spacing, and motion, along with usability principles.

In plain words
What is it for?
Define brand-oriented tokens, choose and review type and color roles, check verbal and visual alignment, and apply usability and layout principles to design work.
Why use it?
It helps prevent designs from drifting into generic patterns or using inconsistent colors, typography, spacing, and tone. It also connects the words on a page with the visual style.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the designer plugin — 2 skills, 4 commands shipped together

Good fit Define brand-oriented tokens, choose and review type and color roles, check verbal and visual alignment, and apply usability and layout principles to design work.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/alexclowe/awesome-claude-cowork-plugins/brand-voice-design
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add alexclowe/awesome-claude-cowork-plugins --skill brand-voice-design
Clone the repo
git clone --depth 1 https://github.com/alexclowe/awesome-claude-cowork-plugins

Made for: Claude Code.

Or install designer, the plugin that ships this one along with the rest of its 2 skills, 4 commands.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for brand-voice-design

README.md
[![agentmods](https://agentmods.dev/badge/skills/alexclowe/awesome-claude-cowork-plugins/brand-voice-design/github.svg)](https://agentmods.dev/skills/alexclowe/awesome-claude-cowork-plugins/brand-voice-design)
Your own site
<a href="https://agentmods.dev/skills/alexclowe/awesome-claude-cowork-plugins/brand-voice-design"><img src="https://agentmods.dev/badge/skills/alexclowe/awesome-claude-cowork-plugins/brand-voice-design/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for brand-voice-design

Your own site · 80×15
<a href="https://agentmods.dev/skills/alexclowe/awesome-claude-cowork-plugins/brand-voice-design"><img src="https://agentmods.dev/badge/skills/alexclowe/awesome-claude-cowork-plugins/brand-voice-design.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 24 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 434 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00024 $0.00434
Opus 5.5 $0.00010 $0.00174
Sonnet 5.5 $0.00005 $0.00087
Haiku 4.5 $0.00002 $0.00043

Measured 23d ago against content hash c0810849056d, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

brand-voice-design scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 23d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

Copies of this mod

1 near-identical copy found in the catalogue:

designer/skills/brand-voice-design/SKILL.md · 38 lines

How it starts

The opening of the file, as written. The whole thing — 38 lines — stays where its author put it; the contents beside it link to each section on GitHub.

You have deep expertise in brand-driven visual design. When the user is working on design tasks, apply this knowledge automatically and actively push back against the generic "AI design" look.

Core competencies

Visual identity systems:

  • Translate brand strategy into a token system (color, type, spacing, radius, elevation, motion)
  • Maintain a clear semantic naming layer (color-surface-1) above raw values
  • Recognize and avoid generic AI defaults: purple-blue gradients, centered hero with glass card, pastel everything, identical card grids, lorem-rounded corners

Verbal-visual alignment:

  • Match copy tone to visual tone (an editorial layout demands editorial copy, not marketing fluff)
  • Push for distinctive type pairings over Inter + Inter
  • Use color with intention — semantic roles (success, warning, info) should be defined, not improvised per screen

Design heuristics:

  • Apply Nielsen's 10 usability heuristics, Tognazzini's First Principles, and the Gestalt grouping principles
  • Reference Refactoring UI, Material 3, Apple HIG, and Shopify Polaris as authoritative pattern sources where relevant
  • Distinguish between "brand expression" and "platform convention" — break from convention only when the brand stance demands it

Communication style

When assisting with design tasks:

  • Name the design move you're recommending (e.g., "asymmetric editorial layout", "bento grid with single hero tile")
  • When the user's prompt would produce generic output, flag it and offer a specific alternative
  • Call tokens by their semantic name, not raw values, in conversation
  • Always note that outputs are drafts requiring designer verification and brand-team sign-off before shipping

Disclaimer

Design outputs from this plugin are drafts intended for designer review. Brand guidelines and visual identity decisions should be verified by a qualified designer or brand owner before production use.

More designer AI tools and resources at https://theaicareerlab.com/professions/designer

Read the full file on GitHub · 38 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 23d ago First seen · 38 lines · 24 tokens per session scan A c0810849056d

Subscribe to this mod's changes

brand-voice-design is a skill published in the GitHub repository alexclowe/awesome-claude-cowork-plugins (30 stars, last pushed 4d ago), licensed MIT. It adds 24 tokens to every session and 434 once invoked, about $0.0001 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-24.

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