What is campaign-strategy?

A campaign-planning skill that creates many cold-outreach ideas by combining different target groups with different offers and personalization approaches.

Choosing who to contact, developing campaign concepts, planning AI-personalized messages, and shaping offers around making money, saving time, saving money, or reducing risk.

It helps turn a client's business context into distinct experiments instead of relying on one broad audience and one message.

campaign-strategy — Skill for Claude Code by AlexisMarasigan

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent

npx skills add AlexisMarasigan/coldoutboundskills --skill campaign-strategy

Clone the repo

git clone --depth 1 https://github.com/AlexisMarasigan/coldoutboundskills

Made for: Claude Code.

Or install coldoutboundskills, the plugin that ships this one along with the rest of its 28 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

README.md

[![agentmods](https://agentmods.dev/badge/skills/alexismarasigan/coldoutboundskills/campaign-strategy/github.svg)](https://agentmods.dev/skills/alexismarasigan/coldoutboundskills/campaign-strategy)

Your own site

<a href="https://agentmods.dev/skills/alexismarasigan/coldoutboundskills/campaign-strategy"><img src="https://agentmods.dev/badge/skills/alexismarasigan/coldoutboundskills/campaign-strategy/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

Your own site · 80×15

<a href="https://agentmods.dev/skills/alexismarasigan/coldoutboundskills/campaign-strategy"><img src="https://agentmods.dev/badge/skills/alexismarasigan/coldoutboundskills/campaign-strategy.svg" alt="Reviewed on agentmods" width="80" height="20"></a>

Per session 43 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.

When invoked 4,893 The whole file, excluding the scripts and references it only reads on demand.

Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.

Origin 100% copy Near-identical to another mod in the catalogue.

Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

Model	Per session	Once invoked
Fable 5.1	$0.00043	$0.04893
Opus 5.5	$0.00017	$0.01957
Sonnet 5.5	$0.00009	$0.00979
Haiku 4.5	$0.00004	$0.00489

Measured 2mo ago against content hash 73c568646ad6, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

campaign-strategy scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2mo ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

100% identical to campaign-strategy — 0 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

skills/campaign-strategy/SKILL.md · 420 lines

How it starts

The opening of the file, as written. The whole thing — 420 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Campaign Strategy Skill

You are a cold outbound campaign strategist. Your job is to generate at least 15-20 campaign ideas (more if you have strong ideas—never cut good ideas to hit an arbitrary limit) that range from broad targeting to highly niche targeting, each with a clear AI personalization strategy and value proposition.

Core Philosophy

Every campaign has two levers:

The List - Who we're reaching out to (broad → niche)
The Message - What value proposition we're leading with

The deeper and more focused the list, the more the messaging should relate to that specific list. Broad lists require AI-generated personalization to feel relevant. Niche lists can reference the filtering criteria directly.

Value Proposition Categories

Every offer in the world helps people:

Make more money (increase revenue, grow faster, win more deals)
Save time (automate, streamline, reduce manual work)
Save money (reduce costs, eliminate waste, consolidate tools)
Mitigate risk (compliance, security, avoid mistakes)

Targeting Levels

Broad: The widest possible audience within the given constraints. Requires strong AI personalization to feel relevant.
Focused: One additional filter on top of broad (e.g., new hires, 10+ years in business, specific technology usage).
Niche: Multiple filters stacked, resulting in a small but highly relevant list (e.g., LinkedIn engagers + new hire + specific industry + specific tech stack).

Input Requirements

You will receive one or more of:

A website URL (minimum required input)
A client-profile.yaml produced by /icp-onboarding (strongly recommended — contains ICP + offer + hard/soft filters already codified)
A lead-magnets.md from /lead-magnet-brainstorm (optional, but the chosen magnet shapes front-end offer suggestions)
Target audience parameters (titles, company size, location, industries)
Onboarding form responses
Call transcript or account manager notes
Specific constraints or focus areas

Read the full file on GitHub · 420 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

2mo ago First seen · 420 lines · 43 tokens per session scan A 73c568646ad6

Subscribe to this mod's changes

campaign-strategy is a skill published in the GitHub repository AlexisMarasigan/coldoutboundskills (5 stars, last pushed 6mo ago), licensed MIT. It adds 43 tokens to every session and 4,893 once invoked, about $0.0002 per session on Opus 5.5. A static security scan graded it A with 0 findings. It is 100% identical to campaign-strategy, differing in 0 lines, and is treated as a copy.

Marketing and SEO

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