lead-magnet-brainstorm

lead-magnet-brainstorm is a skill for Claude Code from AlexisMarasigan/coldoutboundskills. It costs 97 tokens per session (1,852 once invoked), scanned A, a copy of lead-magnet-brainstorm, MIT.

A guided brainstorming tool for creating free offers that can be used in cold emails. A lead magnet is a useful free resource or service offered to attract a potential customer.

In plain words
What is it for?
Use it to generate offer ideas and example calls to action based on a business, its customers, and what it can legally provide.
Why use it?
It helps replace a vague request to book a call with a concrete reason for someone to reply.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the coldoutboundskills plugin — 28 skills shipped together

Good fit Use it to generate offer ideas and example calls to action based on a business, its customers, and what it can legally provide.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/alexismarasigan/coldoutboundskills/lead-magnet-brainstorm
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add AlexisMarasigan/coldoutboundskills --skill lead-magnet-brainstorm
Clone the repo
git clone --depth 1 https://github.com/AlexisMarasigan/coldoutboundskills

Made for: Claude Code.

Or install coldoutboundskills, the plugin that ships this one along with the rest of its 28 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for lead-magnet-brainstorm

README.md
[![agentmods](https://agentmods.dev/badge/skills/alexismarasigan/coldoutboundskills/lead-magnet-brainstorm/github.svg)](https://agentmods.dev/skills/alexismarasigan/coldoutboundskills/lead-magnet-brainstorm)
Your own site
<a href="https://agentmods.dev/skills/alexismarasigan/coldoutboundskills/lead-magnet-brainstorm"><img src="https://agentmods.dev/badge/skills/alexismarasigan/coldoutboundskills/lead-magnet-brainstorm/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for lead-magnet-brainstorm

Your own site · 80×15
<a href="https://agentmods.dev/skills/alexismarasigan/coldoutboundskills/lead-magnet-brainstorm"><img src="https://agentmods.dev/badge/skills/alexismarasigan/coldoutboundskills/lead-magnet-brainstorm.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 97 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,852 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin 100% copy Near-identical to another mod in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00097 $0.01852
Opus 5 $0.00048 $0.00926
Sonnet 5 $0.00019 $0.00370
Haiku 4.5 $0.00010 $0.00185

Measured 11d ago against content hash a5a4871dfc34, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

lead-magnet-brainstorm scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 11d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

100% identical to lead-magnet-brainstorm — 0 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

skills/lead-magnet-brainstorm/SKILL.md · 162 lines

How it starts

The opening of the file, as written. The whole thing — 162 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Lead Magnet Brainstorm

Cold emails with a concrete free offer outperform "book a call" asks by 3-10x. This skill helps the user find an offer they can actually deliver.

Why this exists

Most cold emails fail the "why should I reply?" test. The answer "because you might need our product" is not compelling. The answer "because we'll send you a free audit that'll save you money whether or not you buy from us" is.

A good lead magnet is:

  1. Cheap to deliver at scale (ideally automated)
  2. Genuinely valuable to the prospect (they'd pay for it, or it saves them obvious time/money)
  3. Demonstrates your competence (so buying becomes the natural next step)

When to use

  • During /icp-onboarding when the user can't answer the "what can you give away" question
  • When copywriting and the CTA feels weak
  • When reply rates are <1% and the problem is "nobody cares about my ask"

Steps

1. Intake — 4 questions

Ask one at a time:

  1. What do you sell, in one sentence? (Use their ICP onboarding answer if you have it.)
  2. What's the #1 problem your best customer had BEFORE buying from you? (This is the north star — the magnet should ease this problem.)
  3. What could you do for a prospect in under 30 minutes that they'd pay $100 for? (The crux. Push back on "nothing" — there's always something. If they're an SEO agency, they could audit a page. A copywriter could rewrite a subject line. A dev shop could review one function.)
  4. Any legal / regulatory restrictions on what you can promise or give? (Financial advice, medical claims, securities — know before proposing.)

2. Pick from the lead magnet archetype library

Match their business to one or more archetypes:

A. The free audit / diagnostic

  • "Free 5-minute audit of your [thing]" — works for agencies, consultants, dev shops
  • Delivery: you or AI runs a quick check, send back a 1-page report
  • Examples: "I noticed your site doesn't have X, here's why that's costing you Y"
  • CTA: "Want me to run the full audit? Free, takes 5 min of your time."

Read the full file on GitHub · 162 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 11d ago First seen · 162 lines · 97 tokens per session scan A a5a4871dfc34

Subscribe to this mod's changes

lead-magnet-brainstorm is a skill published in the GitHub repository AlexisMarasigan/coldoutboundskills (4 stars, last pushed 4mo ago), licensed MIT. It adds 97 tokens to every session and 1,852 once invoked, about $0.0005 per session on Opus 5. A static security scan graded it A with 0 findings. It is 100% identical to lead-magnet-brainstorm, differing in 0 lines, and is treated as a copy.

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