landing-page-copy

landing-page-copy is a skill for Claude Code from alexsmedile/hormozi-skills. It costs 71 tokens per session (1,452 once invoked), scanned A, original, MIT.

A writing guide for turning an offer or sales pitch into a structured landing page, a web page designed to persuade visitors to take an action. It covers the main sections, from the opening message and benefits to proof, objections, guarantees, and frequently asked questions.

In plain words
What is it for?
Use it to draft sales pages for products or services from an offer, pitch, audience description, value stack, and objections. It produces the page copy and structure in LANDINGPAGE.md.
Why use it?
It helps when the message feels scattered or visitors are not taking action. It gives the page a clear order and addresses common doubts before the call to action.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the hormozi-skills plugin — 18 skills, 6 agents shipped together

Good fit Use it to draft sales pages for products or services from an offer, pitch, audience description, value stack, and objections. It produces the page copy and structure in LANDINGPAGE.md.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/alexsmedile/hormozi-skills/landing-page-copy
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add alexsmedile/hormozi-skills --skill landing-page-copy
Clone the repo
git clone --depth 1 https://github.com/alexsmedile/hormozi-skills

Made for: Claude Code.

Or install hormozi-skills, the plugin that ships this one along with the rest of its 18 skills, 6 agents.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for landing-page-copy

README.md
[![agentmods](https://agentmods.dev/badge/skills/alexsmedile/hormozi-skills/landing-page-copy/github.svg)](https://agentmods.dev/skills/alexsmedile/hormozi-skills/landing-page-copy)
Your own site
<a href="https://agentmods.dev/skills/alexsmedile/hormozi-skills/landing-page-copy"><img src="https://agentmods.dev/badge/skills/alexsmedile/hormozi-skills/landing-page-copy/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for landing-page-copy

Your own site · 80×15
<a href="https://agentmods.dev/skills/alexsmedile/hormozi-skills/landing-page-copy"><img src="https://agentmods.dev/badge/skills/alexsmedile/hormozi-skills/landing-page-copy.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 71 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,452 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00071 $0.01452
Opus 5 $0.00036 $0.00726
Sonnet 5 $0.00014 $0.00290
Haiku 4.5 $0.00007 $0.00145

Measured 12d ago against content hash 0096a0bc6bac, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

landing-page-copy scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/landing-page-copy/SKILL.md · 440 lines

How it starts

The opening of the file, as written. The whole thing — 440 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Skill: Landing Page Builder (Hormozi-Style)

Purpose

Turn an offer and pitch into a high-converting landing page.

This skill:

  • structures the page logically
  • writes clear, outcome-driven copy
  • removes friction and objections
  • guides the reader to take action

Goal: make the page easy to scan, easy to trust, easy to buy.


When to Use

Activate this skill when:

  • you have an offer or pitch ready
  • you need a sales page or landing page
  • conversions are low
  • messaging feels scattered
  • you want a clear structure to follow

Inputs

This skill works with:

  • OFFER.md
  • PITCH.md
  • hooks
  • value stack
  • objections
  • target audience

Core Outcome

The assistant produces:

  • a full landing page structure
  • clear section breakdown
  • copy for each section
  • strong CTA placement
  • objection handling integrated
  • a page ready to build or publish

Core Principles (Hormozi Style)

  • clarity > cleverness
  • outcome first
  • reduce friction early
  • show value before price
  • stack value visually
  • remove objections before CTA
  • make scanning easy
  • short sections, clear flow

Landing Page Structure


1. Hero Section (Above the Fold)

Goal: grab attention and make the reader stay

Include:

  • hook
  • clear outcome
  • audience callout
  • speed/ease
  • primary CTA

Format:

  • headline
  • subheadline
  • CTA button

2. Problem Section

Goal: make the reader feel understood

Include:

  • current struggles
  • frustrations
  • failed attempts
  • emotional pain

Make it specific and relatable.


3. Outcome Section

Goal: show the desired future

Include:

  • clear result
  • transformation
  • what life looks like after

Make it visual and concrete.


4. Solution Section

Goal: introduce the offer

Include:

  • what the product/service is
  • how it works (simple)
  • why it works

Avoid complexity.


5. Mechanism Section

Goal: increase belief

Explain:

  • system, method, or framework
  • why it is different
  • why it works better

Read the full file on GitHub · 440 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 440 lines · 71 tokens per session scan A 0096a0bc6bac

Subscribe to this mod's changes

landing-page-copy is a skill published in the GitHub repository alexsmedile/hormozi-skills (156 stars, last pushed 13d ago), licensed MIT. It adds 71 tokens to every session and 1,452 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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