market-research

market-research is a skill for Claude Code from alexsmedile/hormozi-skills. It costs 70 tokens per session (1,451 once invoked), scanned A, original, MIT.

A market research workflow for finding a specific customer group with an urgent problem and checking whether people will pay for a solution.

In plain words
What is it for?
Use it to find smaller target markets, describe customer pain in their own language, separate buyers from casual browsers, and plan demand tests.
Why use it?
It reduces the risk of building an offer for the wrong audience or for a problem that is not important enough to buy around.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the hormozi-skills plugin — 18 skills, 6 agents shipped together

Good fit Use it to find smaller target markets, describe customer pain in their own language, separate buyers from casual browsers, and plan demand tests.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/alexsmedile/hormozi-skills/market-research
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add alexsmedile/hormozi-skills --skill market-research
Clone the repo
git clone --depth 1 https://github.com/alexsmedile/hormozi-skills

Made for: Claude Code.

Or install hormozi-skills, the plugin that ships this one along with the rest of its 18 skills, 6 agents.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for market-research

README.md
[![agentmods](https://agentmods.dev/badge/skills/alexsmedile/hormozi-skills/market-research/github.svg)](https://agentmods.dev/skills/alexsmedile/hormozi-skills/market-research)
Your own site
<a href="https://agentmods.dev/skills/alexsmedile/hormozi-skills/market-research"><img src="https://agentmods.dev/badge/skills/alexsmedile/hormozi-skills/market-research/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for market-research

Your own site · 80×15
<a href="https://agentmods.dev/skills/alexsmedile/hormozi-skills/market-research"><img src="https://agentmods.dev/badge/skills/alexsmedile/hormozi-skills/market-research.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 70 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,451 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00070 $0.01451
Opus 5 $0.00035 $0.00726
Sonnet 5 $0.00014 $0.00290
Haiku 4.5 $0.00007 $0.00145

Measured 12d ago against content hash ed5044949f6a, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

market-research scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/market-research/SKILL.md · 387 lines

How it starts

The opening of the file, as written. The whole thing — 387 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Skill: Market Research & Demand (Starving Crowd Engine)

Purpose

Find the right market, extract real pain, and validate demand before building an offer.

This skill prevents:

  • building offers nobody buys
  • targeting the wrong audience
  • solving weak or low-urgency problems

Goal: identify a starving crowd with real pain and buying intent.


When to Use

Activate this skill when:

  • you have an idea but no market
  • you are unsure who to target
  • you want to validate demand before building
  • your niche feels too broad
  • your offer is not converting

Inputs

This skill works with:

  • a business idea
  • a niche
  • a skill or expertise
  • a product concept
  • or even a vague direction

Core Outcome

The assistant produces:

  • validated micro-niche
  • clear target customer
  • real pain statements
  • demand signals
  • buyer vs browser distinction
  • validation strategy

PART 1: Starving Crowd Finder

Purpose

Find a group of people who:

  • feel urgent pain
  • actively look for solutions
  • are willing to pay

Assistant Behavior

1. Start from idea or skill

Extract:

  • what problem is being solved
  • who might have that problem

2. Generate micro-niches

Break broad markets into smaller groups:

Example:

  • “fitness” → “busy dads over 35”
  • “marketing” → “coaches under $5k/month”

3. Evaluate each niche

Check:

Pain Intensity
  • how often they feel the problem
  • how emotional it is
Purchasing Power
  • can they afford solutions?
Accessibility
  • can you reach them easily?
Growth
  • is the market growing?

4. Score each niche

Score 1–10:

  • pain
  • money
  • reachability
  • growth

5. Select best niche

Choose:

  • highest combined score
  • strongest pain + ability to pay

Output Format

# MARKET_SELECTION.md

## 1. Idea
- Description

## 2. Micro-Niches
- Niche 1
- Niche 2
- Niche 3

## 3. Niche Scoring
- Pain:
- Money:
- Reach:
- Growth:

## 4. Selected Niche
- Final choice
- Reasoning

Read the full file on GitHub · 387 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 387 lines · 70 tokens per session scan A ed5044949f6a

Subscribe to this mod's changes

market-research is a skill published in the GitHub repository alexsmedile/hormozi-skills (156 stars, last pushed 13d ago), licensed MIT. It adds 70 tokens to every session and 1,451 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

Related

Other skills, from other repositories

lead-channel-optimizer

Use this skill when users need to optimize lead generation channels, identify highest-ROI marketing activities, stop wasting time on low-performing channels, or systematize customer acquisition. Activates for lead gen strategy, marketing channel analysis, or "where should I focus" questions.

tourze/ai-infra · 59 tokens

ads-linkedin

Audit LinkedIn Ads measurement, Insight Tag and conversions, professional audiences, lead generation, ABM, creative, bidding, budgets, pacing, automation, and policy. Use for LinkedIn Ads, Campaign Manager, Insight Tag, Lead Gen Forms, Thought Leader Ads, ABM campaigns, or B2B paid media.

AgriciDaniel/claude-ads · 68 tokens

ads-youtube

Audit YouTube Ads campaign setup, video and Demand Gen inventory, Shorts, in-stream, CTV, creative, audiences, brand safety, bidding, and measurement. Use for YouTube Ads, video ads, pre-roll, bumper ads, skippable in-stream, Shorts ads, Demand Gen, VAC migration, CTV, or YouTube campaign optimization.

AgriciDaniel/claude-ads · 76 tokens

ads-launch

Draft or explicitly apply a paid-ad campaign launch through Claude Ads capability-gated adapters. Use for campaign creation, launch plans, publishing ads, activating campaigns, uploading creative, or requests to push a campaign live.

AgriciDaniel/claude-ads · 45 tokens

bun-test-mocking

Use for mock functions in Bun tests, spyOn, mock.module, implementations, and test doubles.

secondsky/claude-skills · 25 tokens

api-response-optimization

Optimizes API performance through payload reduction, caching strategies, and compression techniques. Use when improving API response times, reducing bandwidth usage, or implementing efficient caching.

secondsky/claude-skills · 36 tokens